Maintaining a corporate image of your company is a very list of telegram users in netherlands important issue within the industrial sector , since in addition to playing a very important role in achieving good performance and success in the market , it represents all your brand values, corporate colors and graphic elements, that is, it exposes your corporate identity and visual identity .
Please note that these are not the same thing and we must know how to differentiate between corporate image, corporate identity and visual identity:
the way in which users see you, that is, what they think about your brand. On the other hand, the corporate identity is what your industrial company wants to convey, such as its essence and values, and is what is normally discussed in depth in a corporate identity manual . Finally, the visual identity of a brand is the graphic design part of the corporate identity, that is, the visual elements beyond the company name.
5 Strategies to improve your company's corporate image
In the world of B2B Industrial Marketing you will see a thousand strategies to improve your image, but in this new article from the BCM Marketing blog we will present those that we consider to be the most important to achieve your goal of achieving a positive corporate image.
The logo, coherence, communication, Industrial Marketing and the visualization you give to your product or service are the key points that can take you to the top:
