Table of Contents
1. Digital transformation from your website and digital assets:
a. Corporate website
b. Ecommerce or product catalog
c. Landing Pages for advertising campaigns
d. Contents as an axis of communication and maturation of opportunities
e. Environment and social networks
2. Digital transformation in customer relations and CRM/ERP business solutions
3. Marketing automation to digitally transform industrial companies
4. Smart and connected supply chain
5. Bigdata
6. IoT
7. Augmented reality
8. 3D printing
If your company is in the situation of wanting to make the digital canadian ceo email lists transformation or, you have already started and you are encountering some problems, we recommend that you take into consideration the following keys, ideas and errors that should be avoided in order to successfully carry out the transformation of your business to an environment that is not only digitalized and with automated processes, but also where the center is the client and communication is a fundamental axis.
The main objective in any transformation process is to improve the level of productivity, but in this particular case (as it is a revolution in industry 4.0), communication and the relationship with customers, suppliers and employees is also vital to ensure that production and commercial processes generate a positive impact on the bottom line, while reducing friction and fear of change on the part of the company and employees:
Below, we will discuss 8 areas where we can focus our attention when digitally transforming our company:
1. Digital transformation from your website and digital assets:
Digitally transforming your company is not just about having an online presence, it is about making the digital channel in all its variants part of your business, as well as making proper use of them for the purpose for which they are intended. Therefore, it is essential to carry out a digital marketing plan .
a. Corporate website
Generally, the vast majority of companies already have their own website, however, it is important to assess whether it meets the expectations of our visitors and target audience, so we must ensure that the corporate website meets the following requirements, which in some cases will probably involve the creation of a new website:
Adaptability : Your website must be able to be viewed correctly on all types of devices, browsers and different screen sizes to generate a good user experience.
Speed : Your website must load quickly, in a maximum of 5 seconds the user should already be able to see all the content of the website correctly, otherwise, we will be giving way to a high rate of website abandonment and a poor user experience (both for people and for search engines).
Content : Your content must be clear, direct, timely, illustrative and available in languages appropriate to the market your company targets.
Usability : In addition, the layout of the menus, content and other elements of the website must facilitate user navigation, the possibility of finding the information they are looking for and meet their expectations when visiting the website (information, contact, etc.).
Findability : This is the ability of your website to appear in the search results of Google and other search engines. To achieve this, it is vital to implement the SEO optimization technique, based on a prior study of the keywords and topics to be positioned, and an internal optimization of the website.
b. Ecommerce or product catalog
In addition to the corporate website, if your company offers a product catalogue or the possibility of selling online, don't think that this is something for later; customers are already waiting for you to have this channel open where they can find all the information related to your product, with details, photographs, etc.
We want to know what the use of what you offer is, the prices and how we can easily process an order, request more information or a visit. Nowadays, there are multiple technological alternatives that will facilitate the integration of your product catalogue in the digital environment, the time is now.
c. Landing Pages for advertising campaigns
These types of pages are highly recommended when launching B2B campaigns to capture business opportunities and to attract clients in industrial marketing , as they make it easier to show all the information about what we want to offer and what we expect from people who complete the contact forms. Do not use your corporate website to attract potential clients from paid advertising campaigns.
d. Contents as an axis of communication and maturation of opportunities
We are in a time where information is vital, since its easy and quick access has made buyers change their consumption habits, relying on educational/informative information or reviews from other users to make purchasing decisions.
Within the digital transformation process, it is necessary to clearly establish what type of information we want to communicate to potential and current clients; as well as establish a strategy of informative and educational content that guides potential clients in the process of understanding our products and advantages.
e. Environment and social networks
Although they are not our own digital assets and over which we can have absolute control, they are vital within the process of communication and customer relations. It is not necessary to have a presence on all current and future social networks, we must choose those where it really makes sense to be and where we can provide value to our target audience.
In general, for the industrial sector we recommend having a social presence on Linkedin, Twitter and depending on the target age, Facebook or Instagram can be useful to re-impact website visitors.
2. Digital transformation in customer relations and CRM/ERP business solutions
There are countless CRM and ERP solutions on the market and it is very important to carry out a prior analysis of the different alternatives before launching into uploading the database of clients, suppliers and products to a software. Cloud-based solutions offer a highly recommended option, due to their accessibility (from anywhere), scalability (they are consta
