TikTok is a Chinese app that was originally launched in 2016 under the name Douyin. After merging in 2018 with Musical.ly, another app for creating short videos with music, it has been gaining more users year after year until today.
But what's so special about TikTok?
The popularity of this mobile application is mainly due to the netherlands telegram mobile phone number list ability to create and edit videos of just a few seconds that, once uploaded to the platform, can quickly go viral. In other words, anyone can become known practically at random .
In recent months we have seen more and more B2B companies joining the platform, where industrial companies are also well accepted by their target audience.
Is TikTok a suitable app for B2B companies?
Today, TikTok holds the record for being the most downloaded app with over 1.5 billion active users , with an average connection time of one hour per day. It has quickly become one of the most visible apps and with enough power to create strong connections with users by brands.
So yes, it is a fact that the app has enough power for a company – regardless of its sector of activity – to gain more visibility. So, why not give it a try?
Many B2B companies have joined in and started creating valuable content as part of their inbound marketing strategy.
Things to keep in mind before starting on TikTok
Before embarking on the TikTok adventure , as an industrial company you must take into account the main characteristics of this application:
What can we promote? The answer to this question is easy, everything can be promoted and made known. It must be taken into account that, as it is a business profile, the content has to revolve around the service or product that we want to promote . It goes without saying that, even though it is a less formal social network, it is also important to design a clear content marketing strategy and organize the publications in an organizational calendar .
