Digital marketing and social media: 2022 trends for digimind
Posted: Tue Dec 10, 2024 6:40 am
Digital Marketing and Social Media trends in 2022. Every year, Christophe Asselin asks several experts to have their testimonials and publish a sort of collection of opinions from enthusiasts and specialists. Among the 30 selected profiles, let us mention the essential Mathieu Flaig, Guillaume Terrien, David Fayon, Jean-Denis Garo, Anthony Rochand, Maud Rochand, Pierre Cappelli, Christophe Thil, Yann Gourvennec and Arnault Chatel… as well as several members of the BtoB influencer collective La Brigade Du Web. Discover excerpts below and download the guide to access the different contents.
Testimonies from the experts of “La Brigade Du Web”:
Fabrice Frossard : “Live Shopping, Communities and UGC in 2022”
Excerpt: The major maneuvers women database around the metaverse will intensify with daily announcements
on this segment from brands, publishers, financiers and other cryptomakers.
But, undoubtedly more down to earth, another phenomenon should explode: live shopping. This
web avatar of teleshopping is already experiencing incredible popularity in China with a turnover of
more than 200 billion in 2021 and 350 billion overall, thanks to the initiator of this market, Ali Baba —
and Tao Bao. We all have in mind these Chinese web hucksters extolling the quality of a product
in front of a forest of smartphones. From vegetables to buildings, everything is sold in China via these
channels. This phenomenon is slowly taking hold in France…
The rest in the white paper.
Céline Beckrich : “When opposites attract, when opposites attract us”
Excerpt: Short format VS long format. Since the release of TikTok videos, we have seen the emergence of Instagram Reels, Youtube Shorts, Pinterest Idea Pin, Snapchat Spotlight, all have released their own version. This type of format is making social networks successful and will continue to grow in 2022. From my point of view, these short formats, from the TikTok story to the video, are all trailers to make people want to consume long content as well. In contrast to the short content offered by the platforms, here are some examples: The extension of the duration of the formats by them. TikTok has extended the duration of its videos to 3
minutes and is working on a 5-minute format.
The rest in the white paper.
Martine Le Jossec : “The growing need for positivity and optimism”.
Excerpt: As the pandemic progressed, the words and topics CSR / Positive Impact. Engagement increasingly found themselves at the heart of all communications and on the lips of all brands. Since 2020, there has been a lot of talk about returning to basics, the need for meaning and the importance of humanity. With the situation, we would no longer have a choice. Everyone feels, more or less violently and
head-on, the need to become aware of all these unavoidable observations:
climate change, depletion of biodiversity, impacts of globalization, acceptance of
our vulnerabilities, confrontation with our finiteness and that of our planet ... In short, it is better to have a
strong heart to still believe in it!
The rest in the white paper.
Testimonies from the experts of “La Brigade Du Web”:
Fabrice Frossard : “Live Shopping, Communities and UGC in 2022”
Excerpt: The major maneuvers women database around the metaverse will intensify with daily announcements
on this segment from brands, publishers, financiers and other cryptomakers.
But, undoubtedly more down to earth, another phenomenon should explode: live shopping. This
web avatar of teleshopping is already experiencing incredible popularity in China with a turnover of
more than 200 billion in 2021 and 350 billion overall, thanks to the initiator of this market, Ali Baba —
and Tao Bao. We all have in mind these Chinese web hucksters extolling the quality of a product
in front of a forest of smartphones. From vegetables to buildings, everything is sold in China via these
channels. This phenomenon is slowly taking hold in France…
The rest in the white paper.
Céline Beckrich : “When opposites attract, when opposites attract us”
Excerpt: Short format VS long format. Since the release of TikTok videos, we have seen the emergence of Instagram Reels, Youtube Shorts, Pinterest Idea Pin, Snapchat Spotlight, all have released their own version. This type of format is making social networks successful and will continue to grow in 2022. From my point of view, these short formats, from the TikTok story to the video, are all trailers to make people want to consume long content as well. In contrast to the short content offered by the platforms, here are some examples: The extension of the duration of the formats by them. TikTok has extended the duration of its videos to 3
minutes and is working on a 5-minute format.
The rest in the white paper.
Martine Le Jossec : “The growing need for positivity and optimism”.
Excerpt: As the pandemic progressed, the words and topics CSR / Positive Impact. Engagement increasingly found themselves at the heart of all communications and on the lips of all brands. Since 2020, there has been a lot of talk about returning to basics, the need for meaning and the importance of humanity. With the situation, we would no longer have a choice. Everyone feels, more or less violently and
head-on, the need to become aware of all these unavoidable observations:
climate change, depletion of biodiversity, impacts of globalization, acceptance of
our vulnerabilities, confrontation with our finiteness and that of our planet ... In short, it is better to have a
strong heart to still believe in it!
The rest in the white paper.