The first major trend in the sector this year is of course AI and its use to implement more effective strategies. Whether for SEO, content creation or even the automation of different tasks, AI is at the heart of all discussions. According to Brandwatch, 92% of marketing professionals indicated an imminent integration of AI in marketing, which shows a profound change in the sector and a redefinition of strategies.
This impressive figure comes from rich people database Brandwatch, a solution specializing in social media management, consumer intelligence and influencer marketing, which conducted a study based on more than 500 testimonials from marketing professionals. At the same time, Brandwatch analyzed millions of mentions on social networks, blogs and major online news sites. As part of a commercial collaboration, I am telling you in this article about a webinar organized on February 6 at 11 a.m. with Cyndie Bettant to decipher these trends.
The trends that seem most striking to me:
During this webinar, which will take place on February 6 at 11 a.m. (free registration), we will discuss the main trends with Cyndie Bettant, Brand & Communication Leader Cision. We will therefore talk about AI and many other subjects, influencer marketing, social networks, etc. We have chosen to analyze 5 major trends in more depth. On the program of this webinar :
1. Marketers will embrace and harness the power of AI
2. Influencer marketing will grow even more
3. Social listening will strengthen marketing strategies
4. Social media will become the search engine of choice
5. Social commerce will explode
