Birthday Emails: 4 Ideas to Use for Your Newsletters
Posted: Tue Dec 10, 2024 5:38 am
Before suggesting some ideas for creating a perfect birthday newsletter, I want to share a little thought with you.
More and more often today the power of email marketing is underestimated and its immense potential is not paid attention to.
There is a tendency to think that the newsletter is just an email sent to subscribers at certain times of the year to propose products and news.
In short, the benefits that an editorial planning – with differentiated contents – could offer to your business in terms of sales and corporate image are not considered.
Furthermore, this is the right time to intensify your marketing strategy , considering – also and above all – newsletters. According to the new report on email marketing in Italy by GetResponse, today the average opening rate of an email is 31.86% , a substantial increase compared to 2021.
This means that email marketing is in excellent health. In fact, this is the right time to roll up your sleeves and come up with new ideas to grow your business. Let's see how, starting with the birthday celebrations.
1. A greeting message
It's always nice to receive birthday greetings. Even mexico whatsapp shopping data just one email with a personalized message , written in a warm tone of voice and with attractive graphics , is enough to cheer up your subscribers and bring them closer to your brand.
Of course, if you just send a greeting, without any kind of personalization or benefit, the email becomes little more than a spam communication , which will soon be trashed. The user expects something… And this brings us to the next point.
2. A discount code
Sending a discount code on a birthday may seem trivial, but people often expect just that .
If you sell online, you can also choose to give away shipping costs, without requiring a minimum order: the user will be more encouraged to take advantage of the offer.
A tip: give the birthday boy or girl the chance to use the voucher over a longer period of time than just their birthday, without rushing them!
3. A little gift to pick up in store
If your business includes both e-commerce and physical locations, you can invite the celebrants to pick up a small gift at their local store .
Prepare a package with free samples or reserve them the surprise you want. In this way, you will be able to encourage purchases even on site and the birthday can become the right occasion to stock up on products!
4. A gift in collaboration with…
Have you ever thought about forming alliances with some colleagues ? It can be a creative way to get your name out there and implement your offer.
For example, if you run a gym, why not partner with a spa to offer a unique birthday gift like a massage at a discounted price?
And vice versa, how about having your wellness center customers receive a gift voucher to visit your gym?
These co-marketing efforts can be surprising for customers and allow you to gain visibility into each other’s audiences.
More and more often today the power of email marketing is underestimated and its immense potential is not paid attention to.
There is a tendency to think that the newsletter is just an email sent to subscribers at certain times of the year to propose products and news.
In short, the benefits that an editorial planning – with differentiated contents – could offer to your business in terms of sales and corporate image are not considered.
Furthermore, this is the right time to intensify your marketing strategy , considering – also and above all – newsletters. According to the new report on email marketing in Italy by GetResponse, today the average opening rate of an email is 31.86% , a substantial increase compared to 2021.
This means that email marketing is in excellent health. In fact, this is the right time to roll up your sleeves and come up with new ideas to grow your business. Let's see how, starting with the birthday celebrations.
1. A greeting message
It's always nice to receive birthday greetings. Even mexico whatsapp shopping data just one email with a personalized message , written in a warm tone of voice and with attractive graphics , is enough to cheer up your subscribers and bring them closer to your brand.
Of course, if you just send a greeting, without any kind of personalization or benefit, the email becomes little more than a spam communication , which will soon be trashed. The user expects something… And this brings us to the next point.
2. A discount code
Sending a discount code on a birthday may seem trivial, but people often expect just that .
If you sell online, you can also choose to give away shipping costs, without requiring a minimum order: the user will be more encouraged to take advantage of the offer.
A tip: give the birthday boy or girl the chance to use the voucher over a longer period of time than just their birthday, without rushing them!
3. A little gift to pick up in store
If your business includes both e-commerce and physical locations, you can invite the celebrants to pick up a small gift at their local store .
Prepare a package with free samples or reserve them the surprise you want. In this way, you will be able to encourage purchases even on site and the birthday can become the right occasion to stock up on products!
4. A gift in collaboration with…
Have you ever thought about forming alliances with some colleagues ? It can be a creative way to get your name out there and implement your offer.
For example, if you run a gym, why not partner with a spa to offer a unique birthday gift like a massage at a discounted price?
And vice versa, how about having your wellness center customers receive a gift voucher to visit your gym?
These co-marketing efforts can be surprising for customers and allow you to gain visibility into each other’s audiences.