Average order value
Posted: Sun Apr 06, 2025 8:47 am
How to measure brand loyalty
by
Steve Hutt
5 minute read
Brand loyalty, measurement
How to leverage your data to access a comprehensive analysis of brand loyalty?
Key takeaways
About the author
In February 2020, the forecasted growth for ecommerce was 2.8%, and by June, the ecommerce market is expected to grow by 14% to reach $4.184 trillion. With so many brands fighting for their time in the spotlight, brand loyalty is crucial to shine and secure long-term growth.
With it being so important, it’s not surprising that you’re probably telegram data wondering, “Well, how can I make sure the effort I put into brand loyalty is working?”. You could then be thinking, “how is brand loyalty measured?” and “what are solutions to increase brand loyalty?”.
There’s a common misconception that loyalty can be only tracked by a loyalty program. But there are many other ways to track customer loyalty, whether you have a rewards program or not.
In this blog, we’ll show you how to analyze customer loyalty with and without a loyalty program.
? Customer lifetime value
Customer lifetime value shows the value of a customer during the entirety of their business relationship with you – from their very first purchase, right up until their last sale.
The simplest measurement based on existing data for CLV is:
Through analyzing and tracking your customers’ lifetime value, you can allocate your marketing and sales budget more effectively. Instead of investing in customers who rarely engage with you. Invest in customers who will convert to loyal members that will bring in more revenue.
by
Steve Hutt
5 minute read
Brand loyalty, measurement
How to leverage your data to access a comprehensive analysis of brand loyalty?
Key takeaways
About the author
In February 2020, the forecasted growth for ecommerce was 2.8%, and by June, the ecommerce market is expected to grow by 14% to reach $4.184 trillion. With so many brands fighting for their time in the spotlight, brand loyalty is crucial to shine and secure long-term growth.
With it being so important, it’s not surprising that you’re probably telegram data wondering, “Well, how can I make sure the effort I put into brand loyalty is working?”. You could then be thinking, “how is brand loyalty measured?” and “what are solutions to increase brand loyalty?”.
There’s a common misconception that loyalty can be only tracked by a loyalty program. But there are many other ways to track customer loyalty, whether you have a rewards program or not.
In this blog, we’ll show you how to analyze customer loyalty with and without a loyalty program.
? Customer lifetime value
Customer lifetime value shows the value of a customer during the entirety of their business relationship with you – from their very first purchase, right up until their last sale.
The simplest measurement based on existing data for CLV is:
Through analyzing and tracking your customers’ lifetime value, you can allocate your marketing and sales budget more effectively. Instead of investing in customers who rarely engage with you. Invest in customers who will convert to loyal members that will bring in more revenue.