Takeaway: If You’re Not Sending Emails, Start
Posted: Sun Apr 06, 2025 8:36 am
The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce
Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.
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This article originally appeared in the OctaneAI blog and has been published here with permission.
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Why Email Marketing Matters For Ecommerce Businesses: 7 Reasons To Start Sending Emails Today
by
Steve Hutt
7 minute read
why-email-marketing-matters-for-ecommerce-businesses:-7-reasons-to-start-sending-emails-today
In This Article
1. Recover lost revenue with abandoned cart emails
2. Increase your AOV with upsells and cross-sells
3. Email helps you make the most of your marketing budget
4. Email helps build what no amount of money can buy – a happy customer experience
5. Email helps you build a memorable brand
6. Spread the word and rake in sales
7. Compete with the other players in your field
WhyEmailMarketingMatters-01As an ecommerce marketer (or marketer-in-training), you’re going to explore lots of different avenues to engage with your customer base. But guess what. Good, old-fashioned email is your golden ticket. Having a beautiful website means nothing if you don’t actually have visitors who at some special lead point become customers. The truth is, despite the explosion of social media, email is still your customers’ preferred method of interacting with your brand. Give the people what they want.
TL;DR, email is the single most powerful tool you can leverage to grow your business.
This Holy Grail of marketing helps you reel in new customers with offers and updates. And then you can drive repeat sales by capturing their attention and strengthening relationships.
The best part is, even the smallest ecommerce brands can take advantage because you don’t have to be a professional writer or designer to create exceptional email campaigns. Most email tools like Privy’s have templates that make you look like a pro, without actually being one. And if you’re in need of some inspiration, look no further than the brands you already subscribe to!
For the sake of this post, we’ll cover how email impacts the three key growth multipliers for your business: your number of customers, frequency of purchase, and average order value (AOV).
Get our best content on ecommerce marketing in your inbox 2 times a week
Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.
DOWNLOAD NOW
This article originally appeared in the OctaneAI blog and has been published here with permission.
Search articles...
FOLLOW ON SOCIAL
6K
12K
5K
1K
1K
LISTEN TO THE PODCAST
GROWING GLOBAL PODCAST
eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes
TRENDING POSTS
The Best Order Fulfillment Companies For Ecommerce 2025
How To Accurately Value Your Ecommerce Business In 2025: A Founder’s Guide
10+ Best Wholesale Suppliers In The USA For 2025
Website Traffic Crisis 2025: AI Search Revolution & 4 Ways To Future-Proof Your Store
How To Evaluate The Worth Of An Ecommerce Business In 2025
TikTok Shop Strategies: Mastering The Fastest-Growing Platform
TRUSTED PARTNERS
Shopify Checkout
SendBird
Sell like magic with new AI Tools
Shopify Partners
Why Email Marketing Matters For Ecommerce Businesses: 7 Reasons To Start Sending Emails Today
by
Steve Hutt
7 minute read
why-email-marketing-matters-for-ecommerce-businesses:-7-reasons-to-start-sending-emails-today
In This Article
1. Recover lost revenue with abandoned cart emails
2. Increase your AOV with upsells and cross-sells
3. Email helps you make the most of your marketing budget
4. Email helps build what no amount of money can buy – a happy customer experience
5. Email helps you build a memorable brand
6. Spread the word and rake in sales
7. Compete with the other players in your field
WhyEmailMarketingMatters-01As an ecommerce marketer (or marketer-in-training), you’re going to explore lots of different avenues to engage with your customer base. But guess what. Good, old-fashioned email is your golden ticket. Having a beautiful website means nothing if you don’t actually have visitors who at some special lead point become customers. The truth is, despite the explosion of social media, email is still your customers’ preferred method of interacting with your brand. Give the people what they want.
TL;DR, email is the single most powerful tool you can leverage to grow your business.
This Holy Grail of marketing helps you reel in new customers with offers and updates. And then you can drive repeat sales by capturing their attention and strengthening relationships.
The best part is, even the smallest ecommerce brands can take advantage because you don’t have to be a professional writer or designer to create exceptional email campaigns. Most email tools like Privy’s have templates that make you look like a pro, without actually being one. And if you’re in need of some inspiration, look no further than the brands you already subscribe to!
For the sake of this post, we’ll cover how email impacts the three key growth multipliers for your business: your number of customers, frequency of purchase, and average order value (AOV).
Get our best content on ecommerce marketing in your inbox 2 times a week