Voice Calls - Benefits When They Work Better
Posted: Sat Apr 05, 2025 6:28 am
Audience behavior varies greatly even within a single niche. In the medical field, a quick SMS notification may be more effective, while in the franchise field, personal chinese overseas africa database with detailed warm-up may be more effective.
In order not to waste budget on empty attempts, companies analyze the effectiveness of each tool. Below we will consider the advantages and disadvantages of calls, email and SMS in autofunnels, and then compare them with each other in the table.
If you recall autofunnels five years ago, email chains were often mentioned. But in recent years, voice calls (including automated calls) are becoming increasingly popular. What is the essence?
Advantages of Voice Calls
High involvement . It is more difficult to miss a call than not to open an email or leave an SMS unanswered. A person sees an incoming call and reacts, even if he picks up the phone out of curiosity.
Feeling of personal contact . The voice gives emotions and intonations that are not present in the text. This is especially important in B2B, where decisions are made by people, not robots, and where trust in the supplier plays a key role.
Speed of problem solving . In a short conversation, you can remove objections, arrange a meeting, offer a payment option.
Flexible scenario option . Auto-dialing can work according to the script: "Press 1 if you want to know more, 2 if you are not interested." For hot leads, you can immediately switch to a live operator.
In order not to waste budget on empty attempts, companies analyze the effectiveness of each tool. Below we will consider the advantages and disadvantages of calls, email and SMS in autofunnels, and then compare them with each other in the table.
If you recall autofunnels five years ago, email chains were often mentioned. But in recent years, voice calls (including automated calls) are becoming increasingly popular. What is the essence?
Advantages of Voice Calls
High involvement . It is more difficult to miss a call than not to open an email or leave an SMS unanswered. A person sees an incoming call and reacts, even if he picks up the phone out of curiosity.
Feeling of personal contact . The voice gives emotions and intonations that are not present in the text. This is especially important in B2B, where decisions are made by people, not robots, and where trust in the supplier plays a key role.
Speed of problem solving . In a short conversation, you can remove objections, arrange a meeting, offer a payment option.
Flexible scenario option . Auto-dialing can work according to the script: "Press 1 if you want to know more, 2 if you are not interested." For hot leads, you can immediately switch to a live operator.