What should a good SEO course/training include?
Posted: Sat Apr 05, 2025 6:15 am
What do we think cannot be missing from the agenda of an effective SEO course?
SEO Basics – an explanation of how search engines work, the importance of positioning websites, and the fundamental principles of website optimization (in the case of courses for beginner SEO students).
Keyword Analysis – methods for identifying relevant keywords and analyzing and selecting keyword phrases for SEO purposes for various industries and types of websites.
On-page website optimization – all aspects of optimizing the content and structure of a page, including meta tags, headings, URLs, images, content and information architecture.
Technical optimization – so-called technical SEO, i.e. issues related to, crypto database among others, page load speed, indexing, mobile-first indexing, security, data schemas and Core Web Vitals.
Link building – strategies for acquiring valuable external links, assessing the quality of links, avoiding penalties from Google.
Content marketing – creating content that is valuable to users and search engines, planning a content marketing strategy.
Analytics and SEO tools – practical use of Google Analytics, Search Console, paid tools (Ahrefs, Semrush, Senuto) and data interpretation.
SEO Basics – an explanation of how search engines work, the importance of positioning websites, and the fundamental principles of website optimization (in the case of courses for beginner SEO students).
Keyword Analysis – methods for identifying relevant keywords and analyzing and selecting keyword phrases for SEO purposes for various industries and types of websites.
On-page website optimization – all aspects of optimizing the content and structure of a page, including meta tags, headings, URLs, images, content and information architecture.
Technical optimization – so-called technical SEO, i.e. issues related to, crypto database among others, page load speed, indexing, mobile-first indexing, security, data schemas and Core Web Vitals.
Link building – strategies for acquiring valuable external links, assessing the quality of links, avoiding penalties from Google.
Content marketing – creating content that is valuable to users and search engines, planning a content marketing strategy.
Analytics and SEO tools – practical use of Google Analytics, Search Console, paid tools (Ahrefs, Semrush, Senuto) and data interpretation.