Reverse ROPO: Offline Research and Online Purchase

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Why is this happening?
1) Ease of searching for information: The Internet allows you to quickly chinese malaysia data compare prices, characteristics and reviews of a product.

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2) The desire to see the product in person: Some products require personal inspection or trying on before purchase (clothing, equipment, cars).

3) Trust in offline shopping: For some consumers, a physical store inspires more trust, especially when making large purchases.

Example from life:
Anna is planning to buy a new smartphone. She watches reviews on YouTube, reads articles, and compares models on manufacturers' websites. After she has made her choice, Anna goes to the nearest electronics store to hold the phone in her hands, check its operation, and make sure she has made the right choice. Once she is convinced, she makes a purchase right there in the store.


On the other hand, reverse ROPO or Showrooming is when consumers first get to know a product in a physical store and then order it online. This phenomenon has become possible due to the widespread use of smartphones and mobile internet.

Why do consumers do this?

1) Looking for the best price: After trying out a product in a store, they look for better deals online.

2) Convenience of delivery: The ability to receive the product at home without having to carry it from the store.

3) Wide selection: Online stores may offer a wider selection or availability of products.

Example from life:
Ivan wants to buy new headphones. He goes to an electronics store to listen to the sound and evaluate the convenience of the model. After that, he returns home and orders these headphones from an online store, where the price is lower and the delivery is free.