Market maturity phase
Posted: Sat Apr 05, 2025 6:09 am
Sales growth
The sales growth phase is characterized by a dynamic increase in product sales . More and more consumers learn about and buy the product. The company begins to generate profits.
Early adopters are buying — people interested in new products but waiting for the first reviews.
The product maturity stage is the stage where sales volume peaks . In the maturity stage, over time, sales begin to decline and profits stabilize .
This happens due to market saturation or the emergence of competitors. bank database This is usually the longest phase of all.
Decline phase
The final phase is a sharp decline in sales and profits. The product enters the "extinction" phase, which in practice often means a slow withdrawal of the product.
This is usually caused by the introduction of substitutes to the market, increased competition, or simply technological progress. Marketing activities in this phase cease to bring results. Companies limit production and sales activation.
The sales growth phase is characterized by a dynamic increase in product sales . More and more consumers learn about and buy the product. The company begins to generate profits.
Early adopters are buying — people interested in new products but waiting for the first reviews.
The product maturity stage is the stage where sales volume peaks . In the maturity stage, over time, sales begin to decline and profits stabilize .
This happens due to market saturation or the emergence of competitors. bank database This is usually the longest phase of all.
Decline phase
The final phase is a sharp decline in sales and profits. The product enters the "extinction" phase, which in practice often means a slow withdrawal of the product.
This is usually caused by the introduction of substitutes to the market, increased competition, or simply technological progress. Marketing activities in this phase cease to bring results. Companies limit production and sales activation.