Product card is not just a photo and description
Posted: Sat Apr 05, 2025 4:45 am
Block with information about how much is missing for free shipping
Just in case the client has any difficulties with the registration, we have added a line with contacts:
Another feature is duplicating the total order amount on the button in the desktop version. This detail creates transparent relationships and increases customer loyalty.
The product card contains a summary of the advantages, a block with a product description, and a line with contacts if the user wants to clarify something.
We added the option "Pickup from stores in Moscow and St. Petersburg". For the buyer, this means that the brand has physical stores, and clothes can be tried on in person - this works as an additional benefit and incentive to buy.
Product card
Block with USP and brand advantages
To keep the user's attention , interest him and increase the chance of a purchase on the product page, we implemented a block with infinite loading of products when scrolling, like on marketplaces. So the user does not need to click on extra "load more" buttons or pagination buttons (page numbering on the site), this reduces the time the user spends loading pages.
Scrolling down is a pattern from social networks, it makes interaction with the catalog intuitive. It creates an effect of involvement: the user is drawn into browsing products, since the process seems endless, and interest in the next product is heated. This increases the time spent on the site, which increases the metrics of involvement.
A block of similar products that scroll "infinitely"
3. Cheat sheets are good
To reduce the number of product returns at the start, we added chinese overseas australia data a cheat sheet for taking measurements to the modal window of the size chart. This way, the buyer will immediately order the right size.
4. Even a granny can figure it out
It is important for any business to achieve a low bounce rate . To achieve this goal, we created flexible filtering by composition, size, color and price. So, the user will not waste time searching and scrolling the list of products, but will set the parameters and immediately take what he needs.
The color name was additionally supplemented with a designation
5. Instead of a slider - a static banner
It is important for businesses to understand the behavior patterns of their target audience in order to meet their needs and increase their return . Following this principle, we abandoned the usual slider on the main page of the online store in favor of a static banner. A quick "scroller" with automatic switching can irritate and distract the audience aged 45+. Buyers do not have time to look at and absorb the information on the banner - this is a negative experience. We are getting rid of it.
How to attract a client who has not yet made a choice? Show the most popular product categories right on the second block of the main page. Popular means that they have already earned trust and have been liked by other buyers.
Just in case the client has any difficulties with the registration, we have added a line with contacts:
Another feature is duplicating the total order amount on the button in the desktop version. This detail creates transparent relationships and increases customer loyalty.
The product card contains a summary of the advantages, a block with a product description, and a line with contacts if the user wants to clarify something.
We added the option "Pickup from stores in Moscow and St. Petersburg". For the buyer, this means that the brand has physical stores, and clothes can be tried on in person - this works as an additional benefit and incentive to buy.
Product card
Block with USP and brand advantages
To keep the user's attention , interest him and increase the chance of a purchase on the product page, we implemented a block with infinite loading of products when scrolling, like on marketplaces. So the user does not need to click on extra "load more" buttons or pagination buttons (page numbering on the site), this reduces the time the user spends loading pages.
Scrolling down is a pattern from social networks, it makes interaction with the catalog intuitive. It creates an effect of involvement: the user is drawn into browsing products, since the process seems endless, and interest in the next product is heated. This increases the time spent on the site, which increases the metrics of involvement.
A block of similar products that scroll "infinitely"
3. Cheat sheets are good
To reduce the number of product returns at the start, we added chinese overseas australia data a cheat sheet for taking measurements to the modal window of the size chart. This way, the buyer will immediately order the right size.
4. Even a granny can figure it out
It is important for any business to achieve a low bounce rate . To achieve this goal, we created flexible filtering by composition, size, color and price. So, the user will not waste time searching and scrolling the list of products, but will set the parameters and immediately take what he needs.
The color name was additionally supplemented with a designation
5. Instead of a slider - a static banner
It is important for businesses to understand the behavior patterns of their target audience in order to meet their needs and increase their return . Following this principle, we abandoned the usual slider on the main page of the online store in favor of a static banner. A quick "scroller" with automatic switching can irritate and distract the audience aged 45+. Buyers do not have time to look at and absorb the information on the banner - this is a negative experience. We are getting rid of it.
How to attract a client who has not yet made a choice? Show the most popular product categories right on the second block of the main page. Popular means that they have already earned trust and have been liked by other buyers.