Basic segmentation criteria
Posted: Sat Apr 05, 2025 4:41 am
Segmentation can be based on all types of data, the most common being:
Personal data criteria ( Databases such as DB to Dataprovide Business personal data with a deep and complete company profile that allows targeted and efficient actions)
Generic preferences (interests and aversions) bc data vietnam
Projection of involvement
Behavioral criteria (purchases, openings, clicks, commercial history, etc.)
Behavioral information is the last in this brief vademecum, but it is actually the most important. It requires a history of at least a couple of emails in which data has been collected, but it clearly demonstrates the real intentions of a subscriber.
All professional email sending platforms allow the storage of these values, don't let them go to waste!
Stratified segmentation models
Once the basic criteria have been identified and the macro groups established, the work is not finished (but the foundations are excellent). These denominators must in fact be considered as starting matrices and not as unique choices.
The collected features that describe the user – if rationalized into classifiable data ( like these ) – can be crossed and overlapped. For this reason, there will be almost infinite possibilities.
When should segmentation be done?
It's simple: always! Although occasionally it may happen to send a broadcast communication, that is, the same for all subscribers, filter maintenance must be constant.
The historical component is fundamental, but this does not mean that we should give up segmentation for fear that it is too late. Segmentation is a Work in Progress: it is always possible to know the users and organize them into segments, building profiles on an ongoing basis.
Personal data criteria ( Databases such as DB to Dataprovide Business personal data with a deep and complete company profile that allows targeted and efficient actions)
Generic preferences (interests and aversions) bc data vietnam
Projection of involvement
Behavioral criteria (purchases, openings, clicks, commercial history, etc.)
Behavioral information is the last in this brief vademecum, but it is actually the most important. It requires a history of at least a couple of emails in which data has been collected, but it clearly demonstrates the real intentions of a subscriber.
All professional email sending platforms allow the storage of these values, don't let them go to waste!
Stratified segmentation models
Once the basic criteria have been identified and the macro groups established, the work is not finished (but the foundations are excellent). These denominators must in fact be considered as starting matrices and not as unique choices.
The collected features that describe the user – if rationalized into classifiable data ( like these ) – can be crossed and overlapped. For this reason, there will be almost infinite possibilities.
When should segmentation be done?
It's simple: always! Although occasionally it may happen to send a broadcast communication, that is, the same for all subscribers, filter maintenance must be constant.
The historical component is fundamental, but this does not mean that we should give up segmentation for fear that it is too late. Segmentation is a Work in Progress: it is always possible to know the users and organize them into segments, building profiles on an ongoing basis.