Set clear conversion goals and KPIs
Posted: Sat Apr 05, 2025 4:40 am
For that to happen, they need to see something interesting to click on: interesting articles, intriguing products, and so on. SEO can really help, even for your landing page, because you know the type of terms people will interact with. But it’s also about choosing creative and evocative language that will draw the reader in.
A man in outdoor attracts stands on rocky terrain, promoting travel clothing on a website. Text highlights "Clothing for the Modern Traveler."
Western Rise Screenshot
Understand your audience
Optimizing something means focusing it more effectively toward its specific purpose. Some of these needs are common sense, like basic ease of use. But other things you can't really guess. This is where customer feedback comes in.
Many landing pages now feature a chatbot or small feedback survey when a visitor navigates business owner data away from the page. You can also recruit testers to navigate your website from the perspective of an average visitor. The resulting insights help you optimize by revealing flaws and concerns that might not be obvious from a web developer’s perspective.
A person using a laptop on a wooden table, displaying a LinkedIn Pages interface with a mobile device beside it.
Screenshot from LinkedIn
Conversion goals and KPIs (Key Performance Indicators) are essential for measuring the success of your landing page. Fortunately, they are both very easy to understand.
Conversion goals are your goals for how you want visitors to interact with your website. So, a simple example might be to convince 60% of landing page visitors to purchase a product. Other conversion goals include:
Use eye-catching visuals
We’ve touched on visual elements like color and text choices, but a big part of optimizing a landing page for lead generation is creating something engaging. Consider using professionally designed landing page templates to ensure a sleek and effective presentation.
A man in outdoor attracts stands on rocky terrain, promoting travel clothing on a website. Text highlights "Clothing for the Modern Traveler."
Western Rise Screenshot
Understand your audience
Optimizing something means focusing it more effectively toward its specific purpose. Some of these needs are common sense, like basic ease of use. But other things you can't really guess. This is where customer feedback comes in.
Many landing pages now feature a chatbot or small feedback survey when a visitor navigates business owner data away from the page. You can also recruit testers to navigate your website from the perspective of an average visitor. The resulting insights help you optimize by revealing flaws and concerns that might not be obvious from a web developer’s perspective.
A person using a laptop on a wooden table, displaying a LinkedIn Pages interface with a mobile device beside it.
Screenshot from LinkedIn
Conversion goals and KPIs (Key Performance Indicators) are essential for measuring the success of your landing page. Fortunately, they are both very easy to understand.
Conversion goals are your goals for how you want visitors to interact with your website. So, a simple example might be to convince 60% of landing page visitors to purchase a product. Other conversion goals include:
Use eye-catching visuals
We’ve touched on visual elements like color and text choices, but a big part of optimizing a landing page for lead generation is creating something engaging. Consider using professionally designed landing page templates to ensure a sleek and effective presentation.