Preliminary website audit and search results analysis

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SEO website promotion is a set of measures to improve the visibility and position of the website in search engines . Let's consider the main stages of SEO website optimization that will help you achieve success in this area.


Analysis of the current state of your site is a preparatory stage of promotion. It includes checking technical aspects, such as page loading speed, mobile adaptability, errors and duplicate content, analysis of chinese overseas america data the site structure. For this, analytics systems are used:

Yandex Metrica,
Yandex Webmaster,
Google Analytics,
Google Search Console.
It is also important to analyze search results for key queries to see which sites are at the top, what content they have, how they are designed, what lead magnets they use.

Analysis of the subject matter of the promoted resource and competitors
At this stage, the site content and what distinguishes it from competitors are assessed. For commercial resources, categories, goods or services themselves. For online media, these are article topics, directions, formats.

Study sites that already occupy the first positions for similar queries. Adapting successful approaches of competitors will help you find your own ways to optimization.

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Setting up web analytics
Setting up web analytics is a key step to tracking the results of your efforts. Tools like Google Analytics and Yandex.Metrica allow you to collect data on traffic, user behavior on the site, and identify weak points.

Formation of the semantic core
This is an important stage of SEO promotion, where research and selection of keywords by which you want to promote the site is carried out. The effectiveness of the entire search engine promotion depends on the quality of the semantic core.

Requirements for the semantic core:

Keyword(s) should cover all search demand for the topic of the site.
Queries must be relevant to the topic of the site.
It is necessary to take into account the competitiveness of queries in order to get a quick result on low- and medium-competitive topics.
Keyword(s) should have a commercial or informational marker to build a promotion strategy.
Use special analysis tools such as Wordstat, Ahrefs, SEMrush to collect all relevant words and phrases.