Incorrect links in email

[armdrejoan]

The success of an email campaign depends largely on the correctness of its links, which is why testing each link individually is a mandatory step in the testing phase.

How to fix it?

Send a correction to those who clicked the links; gambling data hong kong
Ask your sending platform's technical support to change the link remotely; this way, those who have not yet downloaded or read the email will not find the error;
Set a temporary redirect from the incorrect URL to the correct one.
This is how CycleSurgery informed readers of the link correction:

subject

Technical problems after sending the campaign
Technical problems on websites, especially e-commerce, seem to be one of the most common causes of “oops mail”. They can occur due to a downtime caused by excessive site traffic or the failure to test a new feature.

In these cases, it is good practice to inform users that operations have been restored, possibly apologizing for the inconvenience with a small coupon, perhaps chosen with an ironic name:

coupon-error

Incorrect sending target
Sending to the wrong segment is one of the most feared mistakes because it has the power to confuse the user and in some circumstances damage the brand. So remember to check the selection of the campaign recipients very carefully.