Effective infographics address the pain points or desires of your audience, provide statistic cambodia email list 195181 contact leads and insights, and offer actionable tips. On top of that, they clearly state their CTA and link to relevant content. Zendesk, for instance, uses infographics to drive traffic to their “Happy Customers, Happy Bottom Line” ebook.Case studies Case studies feature compelling stories that illustrate the exact ways your company has helped its customers. Basically, they offer proof of success, showing potential clients how you handled similar projects.You see, the company website may contain all sorts of information about your solutions and services, but only case studies tell a detailed story of how you approached a specific problem in a specific industry or using specific resources.
But though it may feel like the case study is about you, it’s important to actually make it about the customer and the value your company has brought them.WebinarsWebinars do a great job of positioning your brand as a thought leader. They also stand out from impersonal forms of content. Unlike videos and ebooks, webinars allow you to interact with your audience and earn their trust, all while showing off your subject matter expertise.You can attract viewers by partnering up with brands or influencers who have a significant following in your niche. For instance, Kissmetrics worked with Trevor Owens, an author and founder of QuickMVP and Lean Startup Machine, to promote their webinar that taught people how to “start lean.
