Google Algorithm Updates: How Can It Affect Your SEO?
Posted: Tue Dec 10, 2024 3:54 am
Google and its constant algorithm changes are driving all marketing and SEO specialists crazy . But if these constant algorithm changes were not enough, changes in user behavior also have an influence.
Google’s latest algorithm update was released in December 2020, causing marketers and SEOs to once again ask themselves what these changes meant for their strategies.
This change was particularly noticeable in online news media, which saw germany telegram data their visibility increase by 20-40%, but their traffic did not vary much, despite the increase in visibility.
One detail, these changes in the algorithm are actually known as Google Core Updates .
kit-for-bold-marketers
How to detect algorithm changes
Google is very secretive about its algorithm updates and changes. These are almost imperceptible and it doesn't give us many details or information about its changes or how they will affect us. For this reason, very few people realize that something has happened with the algorithm.
One way to spot this is to look at your traffic . Exaggerated drops or spikes in traffic over a short, specific period of time may mean a Google Core Update .
But beware. These updates sometimes take days to complete, and what may seem like a positive traffic boost can turn into a significant drop once the update is complete. Be wary.
What to do if the update has negatively affected our website?
When an update hits a website significantly, it means that there are problems in its components that affect ranking factors. To do this, these must be reviewed. However, despite fixing them, these changes will not be seen until Google releases a new update.
This is because:
Google needs a lot of time to collect data on changes in search results.
It takes time to qualify them.
It takes time to analyze user behavior.
To fix the effects of the update.
Create a new iteration of the algorithm, test it, and release a new update.
However, all is not lost thanks to partial updates . Although these are not a general update, they can help you recover some of the lost traffic. But for this to happen, you must make the relevant corrections, otherwise, your traffic will continue to decrease until it is completely zero.
How Google's new algorithm will affect SEO positioning in 2021
An analysis by SearchEngineJournal specified that marketing and SEO specialists will have to focus on three areas of work to adjust their positioning strategies.
Furthermore, one thing that has been proven is that this change is not so much linked to rankings and the way content is positioned, but rather to the user experience.
To do this, one of the elements to take into account will be the search intention . As we have mentioned, user behavior has changed, therefore, their way of searching has also changed. Therefore, the demand and search intention must be more fluid. We saw an example of this during the pandemic. User searches were completely altered and Google knew how to adapt to this with its results.
Google’s latest algorithm update was released in December 2020, causing marketers and SEOs to once again ask themselves what these changes meant for their strategies.
This change was particularly noticeable in online news media, which saw germany telegram data their visibility increase by 20-40%, but their traffic did not vary much, despite the increase in visibility.
One detail, these changes in the algorithm are actually known as Google Core Updates .
kit-for-bold-marketers
How to detect algorithm changes
Google is very secretive about its algorithm updates and changes. These are almost imperceptible and it doesn't give us many details or information about its changes or how they will affect us. For this reason, very few people realize that something has happened with the algorithm.
One way to spot this is to look at your traffic . Exaggerated drops or spikes in traffic over a short, specific period of time may mean a Google Core Update .
But beware. These updates sometimes take days to complete, and what may seem like a positive traffic boost can turn into a significant drop once the update is complete. Be wary.
What to do if the update has negatively affected our website?
When an update hits a website significantly, it means that there are problems in its components that affect ranking factors. To do this, these must be reviewed. However, despite fixing them, these changes will not be seen until Google releases a new update.
This is because:
Google needs a lot of time to collect data on changes in search results.
It takes time to qualify them.
It takes time to analyze user behavior.
To fix the effects of the update.
Create a new iteration of the algorithm, test it, and release a new update.
However, all is not lost thanks to partial updates . Although these are not a general update, they can help you recover some of the lost traffic. But for this to happen, you must make the relevant corrections, otherwise, your traffic will continue to decrease until it is completely zero.
How Google's new algorithm will affect SEO positioning in 2021
An analysis by SearchEngineJournal specified that marketing and SEO specialists will have to focus on three areas of work to adjust their positioning strategies.
Furthermore, one thing that has been proven is that this change is not so much linked to rankings and the way content is positioned, but rather to the user experience.
To do this, one of the elements to take into account will be the search intention . As we have mentioned, user behavior has changed, therefore, their way of searching has also changed. Therefore, the demand and search intention must be more fluid. We saw an example of this during the pandemic. User searches were completely altered and Google knew how to adapt to this with its results.