And you, were you aware of these changes?
Posted: Thu Mar 27, 2025 9:10 am
All page types can be created from a single menu. Previously, this tool was scattered across several functions; now, they've all been unified under Create a LinkedIn Page . From here, you can set up a Page for a small company (fewer than 200 employees), a medium-large company (more than 200 employees), a product page associated with a company page, and an educational institution page (for universities and colleges). Note that LinkedIn's concept of a "small company"—up to 200 employees—is somewhat phone number list peculiar to the Spanish business community.
A new visual look. The layout of the logo and header image has been changed, and the option to include a tagline to introduce the company has been added. Be careful how you word your tagline, as the text also acts as a keyword for the page to appear in search results.
New "Content Suggestions" section , visible only to Page administrators. It contains links to articles that other users have shared and that have achieved high engagement rates on LinkedIn. The goal is to serve as inspiration, with interesting content that the administrator can share directly with Page followers, if desired.
New campaign manager for ads
A few months ago, LinkedIn launched a new campaign manager for managing ads, in beta, which until now has coexisted alongside the traditional campaign manager. February will be the last month advertisers can continue to use the old advertising tool: it will no longer be available, and there will be no choice but to adapt to the new version.
A new visual look. The layout of the logo and header image has been changed, and the option to include a tagline to introduce the company has been added. Be careful how you word your tagline, as the text also acts as a keyword for the page to appear in search results.
New "Content Suggestions" section , visible only to Page administrators. It contains links to articles that other users have shared and that have achieved high engagement rates on LinkedIn. The goal is to serve as inspiration, with interesting content that the administrator can share directly with Page followers, if desired.
New campaign manager for ads
A few months ago, LinkedIn launched a new campaign manager for managing ads, in beta, which until now has coexisted alongside the traditional campaign manager. February will be the last month advertisers can continue to use the old advertising tool: it will no longer be available, and there will be no choice but to adapt to the new version.