Segmentation Criteria: Creating High-Trust Strategic Segments

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Timing and Frequency of Sending: Rhythm and chinese overseas america database Consistency for Optimal Results
Establish a regular time interval between sending emails to successive segments. An interval of 24-48 hours is generally recommended, as it allows mail servers to gradually familiarize themselves with your IP address or domain without becoming overloaded.


One of the main advantages of chunking is the ability to create targeted email segments. This allows you to personalize your emails based on the characteristics and interests of your recipients, increasing the relevance and effectiveness of your messages. But as we've seen, chunking also allows you to gradually prepare your mail servers to send a greater volume of emails, reducing the risk of being flagged as spam. How can you make the most of this opportunity? Start by sending emails to high-trust segments, or those you have the most confidence in. These segments represent your "warmest" audience, or the recipients most likely, due to history or compatibility, to open your emails and interact with them. This way, you prepare your mail servers for a gradual increase in email volume, minimizing the risk of being blocked. By sending emails to high-trust segments first, you get the following benefits: Increased deliverability: Mail servers are more likely to allow emails to be sent to recipients who have already interacted with you in the past. Lower risk of spam: Recipients who open and interact with your emails send a positive signal to your mail servers, reducing the risk of being classified as spam. Once you have sent emails to high-trust segments, you can start sending emails to medium and low-trust segments. This way, you gradually increase your sending volume only after you have prepared your mail servers for a higher opening, thus avoiding compromising the overall deliverability of your campaign.