E-commerce, electronic commerce, online or online business: all of these terms refer to the buying and selling of goods or services using electronic information technology. The Internet is the primary technology.
But other digital forms of data transmission and processing, such as mobile phones, electronic customer databases, or accounting software , are also used in this field.
Digital marketing agencies or advertising agencies lead us to ask ourselves how far the power of e-commerce extends and, above all, what e-commerce is, what are its advantages and disadvantages, and what are its current trends.
What is e-commerce?
In addition to the purchasing processes themselves, e-commerce includes all the processes that allow you to initiate and process a purchase. The online store acts as a central sales platform where potential buyers can not only browse the assortment, but also order and pay through a dedicated digital system. An electronic merchandise management system records the product sold and updates the inventory. An RFID chip tracks the shipping route. Finally, CRM systems allow you to manage customer relationships well.
In a narrower definition, e-commerce is a part of electronic commerce. This includes all automated business processes using electronic information and communication technologies. The use of these highly automated business processes aims to make work more efficient and increase turnover.
Digital technologies form the basis of the development chinese overseas europe data of e-commerce . Various technologies can then be involved: the spectrum ranges from simple radio technologies (e.g. Bluetooth) to very complex systems based on artificial intelligence (AI). In addition to communication technologies via the Internet and telephony, electronic databases, text editors, social media or television, payment transactions via online banking and chatbots for customer service are also used as advertising channels.
Features of e-commerce
For companies, the goal of e-commerce is to optimize sales processes in order to generate higher revenues. The goal is to streamline all sales operations and reduce related costs. Companies have gained new sales channels over the Internet through online stores, product reviews , marketplaces (e.g. Amazon) or the creation of auction sites (e.g. eBay). Thanks to social media, web advertising, newsletters and automated CRM systems, merchants can acquire new customers and improve their relationships with them with relatively little effort.
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