Gutenberg diagram. The diagram shows area 3 as a dead zone. In other words, the user's attention will not be focused on the lower left corner. It is best to place important information in the upper left corner. For example, a company logo or an offer - this way you will interest your visitors faster. The upper right corner is a suitable place to store auxiliary data: phone number, operating mode. Here the attention is divided: one does not delve into the essence, but records the position of the elements himself.
The bottom right corner is a great place greece telemarketing to place a CTA button, signup form, or scroll motivator. It is at this point that the user makes a decision - leave or stay on the website. Knowledge about marketing, analytics, digital, fast and free Learn new skills in just 1.5 hours Practical knowledge Interactive modules No payments or in-app purchases required Complete a module How to fight banner blindness To prevent ad blindness, follow these guidelines.
Try various formats. Test different ad formats. For example, add a contrasting CTA button using a video, GIF image, or any animation. Pay special attention to the color scheme: the tones should complement each other, not conflict with the corporate colors, attract attention, but not be irritating. ColorScheme.ru will help you choose a harmonious color combination depending on the interests of your target audience.
Reflect real-life situations or ways of using the product in your creative ideas. The user must understand what need the product will satisfy and how it will help solve the problem. The ad contains information about how many calories you can cut through your diet. Write engaging text. The title and text of your ad should grab attention and inspire users to click on the link to your website. Make it a curation of life hacks or touch upon a painful issue for your target audience.
