Content Marketing Strategies: 7 Common Mistakes and How to Avoid Them
Posted: Mon Dec 09, 2024 8:20 am
Here we are: you finally have your content marketing strategy that includes creating a company blog or improving the existing one, using social media to spread the content, email marketing to update you on the latest news and much more. In short, you think you are at a good point and that, once the strategy is done, practically everything is done.
And instead, it is precisely when the strategy is ready that the problems begin, which do not only concern its practical application but also and above all knowing how to respect the timing and having the ability to analyze its progress step by step.
A content marketing strategy, in fact, is not set in stone and is therefore not immutable: it must be continually reviewed, adapted, reconsidered and changed if necessary. This as an initial "mantra", but let's see in detail what are the 7 most common errors related to a content marketing strategy and how to avoid them.
Not only to try not to waste time - a seemingly infinite resource - but also and above all money.
1. Content Marketing Strategy: Focus on Quantity, Not Quality
People often think that content marketing means invading their blog or magazine with lots of content. The more you create, the better.
And instead, focusing on quantity is a wrong choice that wastes a lot of resources not only in terms of time, but also money. Why? First of all because starting in this way is not sustainable over time : it is a method that a company, even if it relies on an external content marketing agency, can sustain for a month, maximum two.
What will inevitably happen is, after this exploit, that the company blog will be abandoned or at most one or two contents will be published per month. Therefore, having used so much of the budget dedicated to a content marketing project for something that is little more than a flash is not a good idea.
Instead, it is better to start with a few articles and then canada telegram mobile Phone Number listincrease the quantity according to your communication needs and content marketing objectives.
Publishing continuously and obsessively is harmful not only for the user who will not be able to follow and will risk feeling overwhelmed, especially if he is a regular reader, but also for Google itself. The search engine may initially reward your blog, site or other content marketing channel, but once it realizes that the content is "old" and you are not keeping the initial promises, it will tend not to favor it in SERP.
2. Not having an editorial plan and focusing on real time
It often happens that companies, especially the smaller ones, focus on real time, that is, on creating content that tells something that has just happened or is about to happen like an event, a new product or service. Or again, without a defined schedule, they tend to publish what, from one day to the next, the marketing director, the CEO, the sales manager and so on have decided to communicate.
This lack of organization that does not translate into the creation of an editorial plan to follow is one of the most frequent mistakes that leads companies to not have a variety of content and to insist on the same typology. In addition to not having a certain periodicity. Yet, as emerges from the analysis carried out by Hubspot on content marketing trends for 2022 , many companies focus on variety by preferring video formats, followed by blog posts, images, infographics and case studies.
And instead, it is precisely when the strategy is ready that the problems begin, which do not only concern its practical application but also and above all knowing how to respect the timing and having the ability to analyze its progress step by step.
A content marketing strategy, in fact, is not set in stone and is therefore not immutable: it must be continually reviewed, adapted, reconsidered and changed if necessary. This as an initial "mantra", but let's see in detail what are the 7 most common errors related to a content marketing strategy and how to avoid them.
Not only to try not to waste time - a seemingly infinite resource - but also and above all money.
1. Content Marketing Strategy: Focus on Quantity, Not Quality
People often think that content marketing means invading their blog or magazine with lots of content. The more you create, the better.
And instead, focusing on quantity is a wrong choice that wastes a lot of resources not only in terms of time, but also money. Why? First of all because starting in this way is not sustainable over time : it is a method that a company, even if it relies on an external content marketing agency, can sustain for a month, maximum two.
What will inevitably happen is, after this exploit, that the company blog will be abandoned or at most one or two contents will be published per month. Therefore, having used so much of the budget dedicated to a content marketing project for something that is little more than a flash is not a good idea.
Instead, it is better to start with a few articles and then canada telegram mobile Phone Number listincrease the quantity according to your communication needs and content marketing objectives.
Publishing continuously and obsessively is harmful not only for the user who will not be able to follow and will risk feeling overwhelmed, especially if he is a regular reader, but also for Google itself. The search engine may initially reward your blog, site or other content marketing channel, but once it realizes that the content is "old" and you are not keeping the initial promises, it will tend not to favor it in SERP.
2. Not having an editorial plan and focusing on real time
It often happens that companies, especially the smaller ones, focus on real time, that is, on creating content that tells something that has just happened or is about to happen like an event, a new product or service. Or again, without a defined schedule, they tend to publish what, from one day to the next, the marketing director, the CEO, the sales manager and so on have decided to communicate.
This lack of organization that does not translate into the creation of an editorial plan to follow is one of the most frequent mistakes that leads companies to not have a variety of content and to insist on the same typology. In addition to not having a certain periodicity. Yet, as emerges from the analysis carried out by Hubspot on content marketing trends for 2022 , many companies focus on variety by preferring video formats, followed by blog posts, images, infographics and case studies.