Are there any tools that allow you to easily identify topics?
First let's define the difference between a topic and a keyword. A topic is a subject that can be developed starting from all the terms present in an ontology. A keyword is instead an entity composed of Qatar Phone Numbers
one or more terms, characterized by having a search volume. The topic does not look at the keywords, but at the meaning to be developed . To find Qatar Phone Numbers
the topics I use a free resource called seo-hero , developed by Walid Gabteni and (mainly) the topic research tool by Semrush .
What inspired you to create the “Topic Research” tool for SEMrush?
You know I'm not a developer, so I couldn't have created it, but I contributed to the design of this tool , discussing directly with Semrush developers in St. Petersburg. In particular, I needed to go "beyond" simple related keywords.
I needed to directly identify what the most frequently asked headings, terms and questions were starting from a query (any) on Google and not from a specific keyword. I remember having requested these features for a long time, until one day I found myself with the very tool I wanted, brand new. This type of interaction with them is certainly one of the advantages of being their brand ambassador for Italy. And it saves me weeks!
How would you define the difference between classic keyword research and topic research?
It is the exact difference between looking for terms to optimize the page title (keyword) and those to develop in the content as “soup” topics. And it is often a big difference.
What makes you different from other SEO specialists?
Here I could answer you with an endless series of philosophical bullshit about how love for the land only brings good fruits, but I prefer to put it this way: I have made my main weakness a strength. I don't know how to program, and that's exactly why I am preferred. Companies contact me to evaluate the structure and scanning criteria produced by their internal technical referents or external web development agencies.
They often consider my intervention important for two reasons, the first is that since I did not develop the website I can have a fresher view and less conditioned by the historical events related to the project. The second reason is that because of what was written above, I have no interest in defending what has been set up, so I do not refrain from being a "party pooper" if I deem it necessary.
Conclusions
There is technical SEO that is good to know carefully but there is another side of SEO that is less used but that if done well brings concrete results because it also increases the conversion rate of the website.
In a less frenetic world, made of “jobs to be done today for yesterday”, we could:
think more about what type of content the reader would need
plan new content that doesn't yet exist on the web
monitor which articles don't work and rewrite them entirely
Is SEO dead? Maybe only for those who are tied to the motto “it’s always been done this way”.
Tags:Interviews with web experts
