In addition, we use hundreds of articles from individual issues of the Svět Botanicus magazine and write a thematic blog that helps with SEO of the entire website and e-shop. We target potential shoppers and thus increase traffic and conversion rates on the e-shop. And who is a typical shopper of the Botanicus e-shop? A woman aged 30 and over, who likes high-quality organic cosmetics, for which she is happy to pay extra (we do not compete on price, although we occasionally hold a discount event on the e-shop - Czechs love discounts!). We combine paid campaigns appropriately with newsletters, a blog , posts on Facebook and Instagram .
Where have we come?
The campaign, which lasts several months, naturally also copies finland telemarketing list the seasonality of shopping, so after returning from holidays and vacations, we really "pushed the saw" in September: we increased our budgets for paid advertising, we are running several advertising campaigns at once, and all of the Botanicus brand's online marketing is geared towards pre-Christmas shopping, which is the peak of the sales season.
Who is working on the project?
The Idealabu team has been preparing and running such a campaign for several months, and of course, in terms of personnel and capacity, it is a very demanding project that requires the coordination of a project manager, graphic designer, PPS specialist, copywriter, programmer and of course an art director who gives the entire communication direction and idea.
We have had an intensive three months and are finishing up the pre-Christmas peak, when purchases in every e-shop reach multiples of regular sales. We are already seeing month-on-month increases in the hundreds of percent range in the numbers, but of course there is room for further growth and there is a whole range of challenges ahead of us.
Our work includes:
- Keyword analysis
- Online campaign setup and preparation
- Online campaign management and evaluation
- Creative and graphic work
- Programming work and website construction
Ideal for you
Do you need a comprehensive online campaign with great performance and measurable results? PPC ad setup or keyword analysis beforehand ?
Contact us and arrange a non-binding meeting: either in our beautiful offices or online. The Idealab team is ready to help you with your online marketing.
Content blog about organic cosmetics
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