“You never get a second chance to make a good first impression.” This quote by Oscar Wilde is perfect to describe the influence of what concerns the priming effect of a website. That is, the ability of a stimulus to influence your ideas and the evaluations that will follow.
People come to your web pages and work to form an idea of the content. They scan the text , just as Jakob Nielsen suggested in his famous 1997 article in which he answered this question in the negative: how do people read on the web?
Users do not read but scan the words to get a general idea and spend a few seconds to decide. “Should I continue or not?” Taking care of the priming effect of the website becomes crucial at this point. This is why it is useful to delve into this step starting with some definitions.
Table of Contents
What is priming in psychology?
How does the priming effect work?
Example of priming effect
How many types of priming are there?
Conceptual and perceptual
Semantic
Subliminal and repeatable
Positive or negative
The priming effect in web marketing
Optimize above the fold
Use better words and messages
Make the most of the visuals
Create consistency with colors and meanings
Which font to choose?
Take advantage of the website priming effect
What is priming in psychology?
The priming effect is that phenomenon studied in cognitive Poland Phone Numbers
psychology that allows the human brain to recognize, accept and welcome subsequent stimuli similar to those already faced in the past.
Priming theory is based on a premise: our reality is complex, articulated, too tortuous to be faced in its entirety. Heuristics, simplifications are needed.
What is the priming effect? An explanation.
Our brain identifies particularly convenient shortcuts. They are innate survival mechanisms, often even representing limitations such as prejudices: we anticipate our thoughts towards a certain person or situation based on preconceived ideas.
want to work on this front?
