LinkedIn Marketing: How to Use It to Win Customers
Posted: Mon Dec 09, 2024 6:27 am
Doing LinkedIn Marketing means using the most important social media for business to strengthen the brand awareness of the company and individual managers, including top roles. In other words, LinkedIn is now a powerful marketing and prospect generation channel for products and services, especially for B2B companies.
Does LinkedIn Marketing Work?
Simply put, yes. LinkedIn Page followers are more likely to become customers (or candidates) of a company. LinkedIn Company Pages therefore offer a great opportunity to increase brand awareness, promote products and services, and attract potential customers and partners, as well as new talent. LinkedIn also allows you to develop a Social selling strategy. This essentially involves identifying brand ambassadors within the company, and using their profiles to engage prospects.
Dedicating time and resources to a social strategy is therefore an investment that has a great return: social media can no longer be neglected in B2B , as well as in B2C.
LinkedIn Marketing: The Importance of Your Profile
LinkedIn Marketing requires, first of all, an optimized page. To obtain a good positioning in the search results, you need to dedicate time to reviewing your profile from an SEO (Search Engine Optimization) perspective, so as to be well indexed by the Google search engine and appear on the first pages of the ranking. It is therefore necessary to carry out SEO research, to identify industry keywords and make the most of LinkedIn features, such as hashtags. Being found on Google helps to expand the network and start strategic relationships, which in turn open the way to new leads interested in products and services.
Creating a quality profile
In addition to SEO optimization, you also need to think about the content of your profile, which actually acts as a "showcase" for your company (or your personal profile). A quality image has a strong influence, but the company description or the person's qualifications, the summary, the skills entered, the confirmations received from other users, and so on are also essential.
LinkedIn Marketing and Employee Profiles
It should be remembered that every time an employee appears on a social network with the company name, they become a “ brand ambassador ”. This means that low-quality profiles also risk reflecting on the company’s brand reputation. Furthermore, since every employee action reflects on the company, all posts and interactions, even if managed france telegram data for personal purposes, must comply with company policies.
What to Post for LinkedIn Marketing
To attract new followers and retain existing ones, you need content that is always fresh, interesting and aimed at capturing the attention of your target audience. These can be posts in which you share and comment on articles published by authoritative newspapers or current news useful to professionals in the sector, or original articles published on Pulse, the container of articles within LinkedIn.
Do marketing, not advertising!
It is important to remember that Linkedin Marketing is not advertising. Therefore, content related to products and services offered and promotional posts are not good, nor are cold engagement attempts, such as "Request a demo". Instead, you need to solve problems, provide useful information and use language from "experts" in the sector, without being too technical and detailed. Creating an editorial plan is therefore a factor of great strategic importance.
LinkedIn also offers tools to improve page performance , such as editorial suggestions (Content Suggestions), which allow you to share trending posts, discover new content thanks to specific hashtags, and interact more directly and promptly with followers' comments.
Does LinkedIn Marketing Work?
Simply put, yes. LinkedIn Page followers are more likely to become customers (or candidates) of a company. LinkedIn Company Pages therefore offer a great opportunity to increase brand awareness, promote products and services, and attract potential customers and partners, as well as new talent. LinkedIn also allows you to develop a Social selling strategy. This essentially involves identifying brand ambassadors within the company, and using their profiles to engage prospects.
Dedicating time and resources to a social strategy is therefore an investment that has a great return: social media can no longer be neglected in B2B , as well as in B2C.
LinkedIn Marketing: The Importance of Your Profile
LinkedIn Marketing requires, first of all, an optimized page. To obtain a good positioning in the search results, you need to dedicate time to reviewing your profile from an SEO (Search Engine Optimization) perspective, so as to be well indexed by the Google search engine and appear on the first pages of the ranking. It is therefore necessary to carry out SEO research, to identify industry keywords and make the most of LinkedIn features, such as hashtags. Being found on Google helps to expand the network and start strategic relationships, which in turn open the way to new leads interested in products and services.
Creating a quality profile
In addition to SEO optimization, you also need to think about the content of your profile, which actually acts as a "showcase" for your company (or your personal profile). A quality image has a strong influence, but the company description or the person's qualifications, the summary, the skills entered, the confirmations received from other users, and so on are also essential.
LinkedIn Marketing and Employee Profiles
It should be remembered that every time an employee appears on a social network with the company name, they become a “ brand ambassador ”. This means that low-quality profiles also risk reflecting on the company’s brand reputation. Furthermore, since every employee action reflects on the company, all posts and interactions, even if managed france telegram data for personal purposes, must comply with company policies.
What to Post for LinkedIn Marketing
To attract new followers and retain existing ones, you need content that is always fresh, interesting and aimed at capturing the attention of your target audience. These can be posts in which you share and comment on articles published by authoritative newspapers or current news useful to professionals in the sector, or original articles published on Pulse, the container of articles within LinkedIn.
Do marketing, not advertising!
It is important to remember that Linkedin Marketing is not advertising. Therefore, content related to products and services offered and promotional posts are not good, nor are cold engagement attempts, such as "Request a demo". Instead, you need to solve problems, provide useful information and use language from "experts" in the sector, without being too technical and detailed. Creating an editorial plan is therefore a factor of great strategic importance.
LinkedIn also offers tools to improve page performance , such as editorial suggestions (Content Suggestions), which allow you to share trending posts, discover new content thanks to specific hashtags, and interact more directly and promptly with followers' comments.