Social Media Presence for Brands
Posted: Mon Dec 09, 2024 6:20 am
Before starting the article, we would like to state the following. “50 million active customers in Turkey use social media.” This is the most important element that makes social media very important for brands. While managing social media, we can determine the target audience and carry out promotion and marketing activities accordingly. Social media management is how to use accounts, how to communicate, and how to produce content strategies for the sale and promotion of existing products. Every strategy should serve a purpose.
Click to go to the detailed report on digital usage habits during the pandemic period.
There are 4 main topics to pay attention to in social media communication:
Target audience analysis
Competitor analysis
Contents
Advert
If we need to talk about these items briefly;
Target audience analysis: In fact, it is the answer to the question pakistan mobile phone numbers database of which target audience does your brand appeal to? It is demographic information such as gender, age, location, hobbies, and interests. For example, the target audience of a luxury hotel with high room prices on the Bosphorus in Istanbul is different from the target audience of a business hotel close to the business centers in Istanbul. Naturally, the communication language and expressions to be used also vary.
Competitor analysis: We should know our competitors well on social media. Our services may be common with competitors. We may need more detailed competitor analysis. Shares, content, surveys, advertisements, user complaints are the elements that need to be paid attention to.
Content: Content is the biggest trump card of this medium. Sharing any campaign as plain text or in a more creative way that suits the nature of the medium will create completely different effects. It would be most logical not to think of it as advertising in a newspaper when communicating on social media. After you have completely known your target audience, you can produce special content for your audience. Here, we would like to underline once again how important it is to define your target audience.
Advertisement : You can advertise on social media platforms at low costs. This situation can be considered much more advantageous than other channels, but if you try to advertise with detailed breakdowns and without quality content, you will waste your money on social media as well as on every platform. Every medium such as Instagram , Facebook , Tiktok , Linkedin has detailed targeting options and advertising models. Even though Linkedin is preferred a lot in terms of costs in our country, the number of advertisers using this medium is constantly increasing today.
You May Also Like: Tips for a Perfect Business Instagram
Social Media Communication
Communication is the exchange of feelings, thoughts and information between two people or groups of people. Our communication with our target audience is very important in existing marketing activities. Strategy is very important at this point. We can interpret strategy as a coordinated approach to achieve a goal. Strategic communication is the plan of what, why, how, to whom, where and when we will say it.
social-media-communication
Who do we want to reach in our existing communication model and what is our situation? In which areas are we better, in which areas do we have an advantage over our competitors? What are our shortcomings and in which areas do our competitors have an advantage over us? At this point, we need to conduct a competitor analysis and what are the complaints of existing users in the sector. These questions need to be answered.
Get Information About Our Social Media Management Service
In whatever sector we provide service, an outside eye is always important. It would be good to consult one or more experts. Threats and obstacles in the sector should also be analyzed. If we are a company that cannot adapt to technology, we will suffer because we cannot communicate with the customer and expand our audience. Anyone who sees our gap and closes it can harm us. Therefore, we should try to see the way forward by constantly analyzing.
In the communication work we will conduct, we need to determine the level of the users. The groups that are directly and indirectly affected are determined and their order of importance is determined. Developing a different discourse for each group ensures that the message is easily perceived. The basic element of communication is the message. We can define it as the information to be conveyed. We shape our message by taking into account the sociocultural analysis of the target audience. It should be understandable and should not allow for misunderstanding.
Critical Element: Budget Planning and Timing
Every job has a budget, time and strategy. We must definitely make a good budget plan. While making this plan, we must have a social media timeline . Media is the most important channel in announcing communication activities.
Social media management is how the existing brand accounts should be used, which paths to follow, how to communicate with the target audience and crisis management planning. How often content will be shared and what kind of campaigns will be produced are determined by this management.
Reporting, brand monitoring, competitive analysis and historical industry analysis are important topics. We can use automations to share content that we determine at a certain time and day. Hootsuite is an important program in social media planning. We can run all our social media profiles synchronously here. Another platform is “ buffer ”. With this, we can manage our accounts and perform keyword tracking. If you want to get more detailed information, you can check out our blog post titled “full list of social media tools” that we previously wrote.
Keeping a Close Eye on Competitors
Some brands use social media to drive direct sales, some to have their content read, and some to communicate with their users. Using all of these in a mixed way increases social media awareness. In order to do all of these correctly on social media, we first need to discover which audience our products and services are compatible with. Our competitors’ content analysis should also be included in our communication strategy. Visiting their Instagram, Facebook or all the different channels they use every 2-3 days will provide us with ideas.
rivals-tight-follow
There should be an expression of our brand in our existing communication plan and we should engrave that expression in the minds of the users. The value we add to the users is very important at this point. If we want to reach an audience, we can reach that audience better by creating a brand expression. We can plan our strategy in terms of purpose, target, audience and message. We need to consider our competitors and make a SWOT analysis of their strengths and weaknesses.
You May Also Like: Tips for a Perfect Business Instagram
The number of followers of our competitors, the design of the content, the interaction rate of the existing content and the analysis of the style are important for us. How often they share and the interaction they create are important. Determining their target audience and comparing with our own accounts is important for a good competitor analysis. With Boomsocial, we can obtain many data such as how often our competitors share, their follower numbers, etc. for free. If you are more confident, you can manually visit the competitors and examine them at regular intervals.
Click to go to the detailed report on digital usage habits during the pandemic period.
There are 4 main topics to pay attention to in social media communication:
Target audience analysis
Competitor analysis
Contents
Advert
If we need to talk about these items briefly;
Target audience analysis: In fact, it is the answer to the question pakistan mobile phone numbers database of which target audience does your brand appeal to? It is demographic information such as gender, age, location, hobbies, and interests. For example, the target audience of a luxury hotel with high room prices on the Bosphorus in Istanbul is different from the target audience of a business hotel close to the business centers in Istanbul. Naturally, the communication language and expressions to be used also vary.
Competitor analysis: We should know our competitors well on social media. Our services may be common with competitors. We may need more detailed competitor analysis. Shares, content, surveys, advertisements, user complaints are the elements that need to be paid attention to.
Content: Content is the biggest trump card of this medium. Sharing any campaign as plain text or in a more creative way that suits the nature of the medium will create completely different effects. It would be most logical not to think of it as advertising in a newspaper when communicating on social media. After you have completely known your target audience, you can produce special content for your audience. Here, we would like to underline once again how important it is to define your target audience.
Advertisement : You can advertise on social media platforms at low costs. This situation can be considered much more advantageous than other channels, but if you try to advertise with detailed breakdowns and without quality content, you will waste your money on social media as well as on every platform. Every medium such as Instagram , Facebook , Tiktok , Linkedin has detailed targeting options and advertising models. Even though Linkedin is preferred a lot in terms of costs in our country, the number of advertisers using this medium is constantly increasing today.
You May Also Like: Tips for a Perfect Business Instagram
Social Media Communication
Communication is the exchange of feelings, thoughts and information between two people or groups of people. Our communication with our target audience is very important in existing marketing activities. Strategy is very important at this point. We can interpret strategy as a coordinated approach to achieve a goal. Strategic communication is the plan of what, why, how, to whom, where and when we will say it.
social-media-communication
Who do we want to reach in our existing communication model and what is our situation? In which areas are we better, in which areas do we have an advantage over our competitors? What are our shortcomings and in which areas do our competitors have an advantage over us? At this point, we need to conduct a competitor analysis and what are the complaints of existing users in the sector. These questions need to be answered.
Get Information About Our Social Media Management Service
In whatever sector we provide service, an outside eye is always important. It would be good to consult one or more experts. Threats and obstacles in the sector should also be analyzed. If we are a company that cannot adapt to technology, we will suffer because we cannot communicate with the customer and expand our audience. Anyone who sees our gap and closes it can harm us. Therefore, we should try to see the way forward by constantly analyzing.
In the communication work we will conduct, we need to determine the level of the users. The groups that are directly and indirectly affected are determined and their order of importance is determined. Developing a different discourse for each group ensures that the message is easily perceived. The basic element of communication is the message. We can define it as the information to be conveyed. We shape our message by taking into account the sociocultural analysis of the target audience. It should be understandable and should not allow for misunderstanding.
Critical Element: Budget Planning and Timing
Every job has a budget, time and strategy. We must definitely make a good budget plan. While making this plan, we must have a social media timeline . Media is the most important channel in announcing communication activities.
Social media management is how the existing brand accounts should be used, which paths to follow, how to communicate with the target audience and crisis management planning. How often content will be shared and what kind of campaigns will be produced are determined by this management.
Reporting, brand monitoring, competitive analysis and historical industry analysis are important topics. We can use automations to share content that we determine at a certain time and day. Hootsuite is an important program in social media planning. We can run all our social media profiles synchronously here. Another platform is “ buffer ”. With this, we can manage our accounts and perform keyword tracking. If you want to get more detailed information, you can check out our blog post titled “full list of social media tools” that we previously wrote.
Keeping a Close Eye on Competitors
Some brands use social media to drive direct sales, some to have their content read, and some to communicate with their users. Using all of these in a mixed way increases social media awareness. In order to do all of these correctly on social media, we first need to discover which audience our products and services are compatible with. Our competitors’ content analysis should also be included in our communication strategy. Visiting their Instagram, Facebook or all the different channels they use every 2-3 days will provide us with ideas.
rivals-tight-follow
There should be an expression of our brand in our existing communication plan and we should engrave that expression in the minds of the users. The value we add to the users is very important at this point. If we want to reach an audience, we can reach that audience better by creating a brand expression. We can plan our strategy in terms of purpose, target, audience and message. We need to consider our competitors and make a SWOT analysis of their strengths and weaknesses.
You May Also Like: Tips for a Perfect Business Instagram
The number of followers of our competitors, the design of the content, the interaction rate of the existing content and the analysis of the style are important for us. How often they share and the interaction they create are important. Determining their target audience and comparing with our own accounts is important for a good competitor analysis. With Boomsocial, we can obtain many data such as how often our competitors share, their follower numbers, etc. for free. If you are more confident, you can manually visit the competitors and examine them at regular intervals.