按问题描述搜索

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您可以使用 Wordstat、Yandex.Metrica 和 Google Analytics 查找查询。这些服务提供了正在发生的事情的准确描述，同时不排除错误的拼写或替代名称。

设置按名称搜索并不容易，但这是不可避免的：客户在您的网站上找不到的产品对他们来说不存在。
那些还没有决定具体型号的人会按主题类别进行选择，并输入一般、抽象的查询：“减震器”、“割草机”等。因此，网站上的搜索应该涵盖用户可能想到的所有可能的同义词：从最明显的到俚语和专业用语。例如，一个访问者正在寻找复印机，另一个访问者正在寻找复印机（尽管实际上它们是同一种东西）。


目标受众的另一部分是那些具有非 澳洲手機電話號碼 特定搜索查询的人。这些人正在寻找解决问题的方法。例如，“车轮正在敲击”——这是他们会向搜索引擎说的措辞。如果您的网站收到大量类似的症状查询，请考虑设置特殊的搜索设置。

按问题描述搜索

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人们通常到美容院、药店、清洁公司的网站以及设备和工具的网上商店寻找问题的解决方案。一旦您按照自己想要的方式设置了搜索，请在您的网站的搜索表单旁边进行解释。

信息请求
这包括不限于搜索特定产品的任何查询。例如，这包括交付方式、退货政策和其他类似信息，通常为文本形式。也考虑一下这个选项。

请求特征
有时潜在客户会通过网站搜索来选择具有特定特征的产品，例如“黑色 iPhone”。最常见的是以下类型的参数：

颜色;

材料;

规格;

价格;

格式;

品牌。

主观要求
对于某些消费者来说，网站所有者不感兴趣的产品属性却很重要：“昂贵的包”、“廉价的奶酪”、“优质的药片”。为了使站点搜索发挥作用，需要进行更多微调。例如，查询中的“质量”一词应该导致具有许多评论或高评级的目标产品；与价格相关的词语——提供按价格排序的选择，从昂贵的物品到便宜的物品或反之亦然。

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缩写和符号
使用内部搜索，人们经常查找缩写名称、常用缩写、型号和价格。例如“白葡萄酒 1200 卢布。”在设置站点搜索时请考虑到这一点，以避免失去潜在客户。最好将任务分配给与 SEO 专家协同工作的程序员。

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