For an e-commerce site to be successful, it needs to be visible. This visibility occurs when it intersects correctly with the searches users make on Google. The right SEO strategy allows you to reach your customers exactly when they need it. However, mistakes can prevent your site from taking advantage of these opportunities. Sometimes, mistakes such as insufficient indonesia mobile phone numbers database content, sometimes technical deficiencies, and sometimes lack of attention to user experience cause e-commerce sites to fall behind in the rankings. Let's examine these mistakes together in this content;
Insufficient or Duplicate Content on Product Pages
Product pages are one of the most critical parts of e-commerce sites. Because your potential customers browse these pages before deciding to make a purchase. Unfortunately, many businesses do not pay the necessary attention to developing their product pages. Incomplete, insufficient or duplicate content disappoints both your customers and search engines. So, why are these issues so important? Let's examine them in detail.
Insufficient Content: Undermines Customer Trust
People want to know as much about a product as possible before purchasing it, but many ecommerce sites limit product descriptions to just a few sentences. For example:
“Red T-shirt. Cotton fabric. Various size options.”
Does this description answer all the questions a customer might have? Definitely not. We want to know many details about the product, from fabric quality to care instructions, from usage recommendations to detailed measurement information. However, an insufficient description creates doubts in customers such as "There is not enough information about this product, is it a defective product?"
If you do not provide enough information about the product, the user will leave your site and look for another alternative, which directly reduces your conversion rates.
Duplicate Content: A Nightmare for SEO
Many e-commerce businesses use boilerplate text from manufacturers in their product descriptions. They even repeat this text verbatim across multiple product pages. However, search engines don’t like this at all. Because algorithms like Google love unique content. Duplicate content can cause your site to drop in rankings and be penalized by search engine algorithms.
Think about it, dozens of sites have copied and pasted the same manufacturer description. In this case, why would Google highlight your site? Choosing the easy way out instead of producing unique content will cause you more losses in the long run. It is also very important not to forget this rule in blog content. You can learn the most accurate blog strategies by reviewing our content “Blogging Guide for Brands in E-commerce” especially for the blog topic and apply it to your own e-commerce site!
Effect of Copied Content on User Experience
Duplicate content has negative consequences not only for SEO but also for user experience. When users see the same descriptions over and over again on different e-commerce sites, they lose trust in that brand. This pushes you further behind in the competitive environment.
If a customer finds the same product on a different site and sees a more detailed description, they will most likely choose that site because customers want to feel valued.
Preparing Product Pages in a Robotic Language
Some product descriptions are written in completely technical and cold language. They are so boring that they do not even touch the customer, let alone tell them why they should buy the product. For example:
“50 cm x 70 cm, 100% cotton, white colored towel.”
Although this explanation may seem informative, it does not establish a connection with the user in any way. However, a more sincere and warm tone can persuade the customer to buy:
“This 100% cotton towel will add comfort to your bathroom with its soft texture and will comfort you with every touch. It meets your needs with its wide dimensions and you can use it for a long time with its durable structure.”
People want to know not only the technical specifications of a product, but also how it will make them feel.
Texts Not Supported by Visuals
Another common mistake is to present descriptions as text only. Pages with missing or inadequate images make it difficult for users to visualize the product. Even if you write a long text about the product, a page without visuals will cause users to lose interest.
Lack of Promotion of Related Products
Another common mistake on product pages is ignoring cross-selling opportunities. When a customer is looking at a product, they want to be directed to other related products. For example, seeing a scarf or glove suggestion that goes with that coat on a coat page can make the customer spend more time and increase their shopping cart. However, the absence of such suggestions is a huge loss in terms of both sales and user experience.
Ignoring Mobile Compatibility
Mobile devices have become an indispensable part of internet usage and e-commerce. People now shop on their mobile devices everywhere – on the bus, in a cafe, in bed, or on their way to work. In a world where mobile usage is so high, ignoring your site’s mobile compatibility is a huge risk for your business.
