Digital Content Marketing: a guide to storytelling
Posted: Mon Dec 09, 2024 5:10 am
Digital content marketing is the strategy that concerns the distribution of valuable content in the digital world, through storytelling techniques. The importance of digital content marketing reflects the cultural change of recent years, where interruption marketing is replaced by inbound marketing , aimed at attracting the customer rather than interrupting him with unsolicited narratives.
The main objective shifts from selling to conquering, informing and involving to sell .
What is digital content marketing for?
Creating targeted, clear and valuable information content brazil telegram data makes it easier to achieve business goals. Digital content marketing is a multi-channel strategic activity that uses content to generate brand awareness, lead generation and engagement .
Today it is important to intercept the buyer right where he is finding the decisive information for the purchasing process, and with digital content marketing it is possible to do so. Being in the right place at the right time, responding to the information needs of customers and prospects, is the key to success.
Digital content marketing and B2B
While creating interesting content for B2C is quite simple, when creating a digital content marketing strategy for B2B , the dynamics are different.
B2B products are usually more complex, require more explanations and have longer purchasing processes . Furthermore, compared to B2C products, they have little appeal and less possibility of leveraging aesthetic or evocative factors. But it is also, and above all, for these reasons that digital content marketing is essential for companies operating in this market.
Providing detailed information, educating on the use of products, convincing and reassuring about the quality and reliability of the company, is more important than ever, especially in the complex ICT market.
Digital content marketing and storytelling
Digital content marketing uses storytelling to create relationships and connections that generate empathy, memory, and sharing of a common universe of values.
The Cluetrain Manifesto, already in 1999, stated that “ Markets are conversations ”, demonstrating how cultural changes had generated the need to communicate and interact more with one’s customers.
It is precisely this need that storytelling deals with, setting itself the goal of telling stories in which people can recognize themselves and through which the values and personality of the brand can emerge forcefully.
The main objective shifts from selling to conquering, informing and involving to sell .
What is digital content marketing for?
Creating targeted, clear and valuable information content brazil telegram data makes it easier to achieve business goals. Digital content marketing is a multi-channel strategic activity that uses content to generate brand awareness, lead generation and engagement .
Today it is important to intercept the buyer right where he is finding the decisive information for the purchasing process, and with digital content marketing it is possible to do so. Being in the right place at the right time, responding to the information needs of customers and prospects, is the key to success.
Digital content marketing and B2B
While creating interesting content for B2C is quite simple, when creating a digital content marketing strategy for B2B , the dynamics are different.
B2B products are usually more complex, require more explanations and have longer purchasing processes . Furthermore, compared to B2C products, they have little appeal and less possibility of leveraging aesthetic or evocative factors. But it is also, and above all, for these reasons that digital content marketing is essential for companies operating in this market.
Providing detailed information, educating on the use of products, convincing and reassuring about the quality and reliability of the company, is more important than ever, especially in the complex ICT market.
Digital content marketing and storytelling
Digital content marketing uses storytelling to create relationships and connections that generate empathy, memory, and sharing of a common universe of values.
The Cluetrain Manifesto, already in 1999, stated that “ Markets are conversations ”, demonstrating how cultural changes had generated the need to communicate and interact more with one’s customers.
It is precisely this need that storytelling deals with, setting itself the goal of telling stories in which people can recognize themselves and through which the values and personality of the brand can emerge forcefully.