Adidas the other side of the war?

[Habib01]

Innovation in Athletic Footwear: Puma pioneered technologies such as slip-resistant soles and lightweight sneakers, establishing itself as a leader in high-performance athletic footwear design.
Cultural Impact: Puma sneakers have been adopted by urban culture and fashion, becoming a symbol of style in both sports and everyday life.
Sustainability and Social Responsibility: Puma has led sustainability initiatives in the sports industry, committing to ethical and sustainable manufacturing practices.
Most famous sports brands
Origin of Adidas
Adidas is one of the most recognized brands worldwide in the field of sports footwear and clothing.

It was founded by Adolf Dassler in 1949 in Herzogenaurach, Germany. Originally, the company was called "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory), founded with his brother Rudolf Dassler. However, in 1948, the brothers separated, and Adolf Dassler founded Adidas, an abbreviation of his name: "Adi" for Adolf and "Das" for Dassler.

First Expansion
Adidas's first significant expansion focused on technological innovations and aggressive marketing strategies. From its inception, Adidas focused on manufacturing high-quality athletic footwear specifically designed to enhance athletes' performance. During the 1950s, Adidas began expanding internationally, establishing a presence in key markets such as Europe and North America.

Marketing Approach
Adidas has developed a distinctive marketing approach that combines technological innovation with overseas chinese in worldwide database sports sponsorship and urban lifestyle. Some key aspects of its marketing strategy include:

High-Profile Sports Sponsorships: Adidas has been a pioneer in sponsoring world-renowned teams and athletes, partnering with sporting events such as the Olympic Games and the FIFA World Cup to strengthen its image as a leading sports brand.
Design and Fashion Collaborations: Adidas has collaborated with fashion designers and celebrities to create exclusive collections that combine sporty functionality with urban lifestyle, such as the Adidas Originals line.