Benchmark your competitors and find your differentiated
Posted: Mon Mar 17, 2025 9:00 am
3. Where does differentiation come from: Differentiation is reflected through a whole system, not a single point. A common misunderstanding is that many people think that differentiation is a single point such as "taste", "cost-effectiveness", and "packaging design". Consumers will choose you because of cost-effectiveness, and will also choose competitors when others have a higher cost-effectiveness.
OK, here is my understanding of differentiation:
The purpose of differentiation: to give users a reason to choose you over others.
The essence of differentiation: to “meet consumer needs”.
Where does differentiation come from: it is reflected in the entire system, not a single point.
2.
First of all, there are three steps to formulate fantuan database a differentiation strategy: ① Explore market opportunities and find the target market → ② Benchmark competitors and find differentiated advantages → ③ Communicate differentiated advantages and build awareness.
These three steps are all centered around the three core elements of differentiation: ① market audience; ② the company itself; ③ competitors.
Step 1:
A differentiation strategy is an offensive strategy, which aims to seize a new territory in the existing market (for industry oligarchs, a defensive strategy is more often adopted). In the step of finding the target market, our core task is to analyze the market audience and explore needs that can be better met.
When analyzing the market audience, our core goal is to find out:
OK, here is my understanding of differentiation:
The purpose of differentiation: to give users a reason to choose you over others.
The essence of differentiation: to “meet consumer needs”.
Where does differentiation come from: it is reflected in the entire system, not a single point.
2.
First of all, there are three steps to formulate fantuan database a differentiation strategy: ① Explore market opportunities and find the target market → ② Benchmark competitors and find differentiated advantages → ③ Communicate differentiated advantages and build awareness.
These three steps are all centered around the three core elements of differentiation: ① market audience; ② the company itself; ③ competitors.
Step 1:
A differentiation strategy is an offensive strategy, which aims to seize a new territory in the existing market (for industry oligarchs, a defensive strategy is more often adopted). In the step of finding the target market, our core task is to analyze the market audience and explore needs that can be better met.
When analyzing the market audience, our core goal is to find out: