Through specific cases, we can understand

[cnresmi06]

Within the enterprise WeChat ecosystem, each user's WeChat corresponds to an ID. When merchants add these users, they need to perform data analysis on the users as soon as possible.

For example, we can check whether they have followed the brand’s official account before, whether they have logged into the mini program, and other actions they have taken in the WeChat ecosystem, so as to analyze the user portrait.how a traditional enterprise can achieve model upgrading through data analysis.

In the past, China Insurance Group generally botim database reached out to potential policyholders via phone calls, and often only one or two calls out of 100 were valid (successful policy renewals). However, if the purpose of the call is to add the customer’s WeChat, we found that more than 60% of the 100 calls were valid.

Therefore, in 2020, China Insurance Group moved all 30,000 sales representatives into the enterprise WeChat ecosystem.

On the one hand, they connected the corporate WeChat and the back-end claims system. As long as the salesperson adds the user's WeChat, he can obtain the user's ID and check the status of the user's previous insurance policy.

[yadaysrdone]

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