Benefits of owned media
Posted: Mon Mar 17, 2025 7:10 am
Successful management of owned media has the following benefits:
You can cut advertising costs
The cost of operating an owned media is generally chinese overseas europe database cheaper than advertising costs. Therefore, if you are successful in attracting customers through your owned media, you can cut down on the cost of advertising.
Advertising costs vary depending on the situation, but one of the major benefits of owned media is that it allows you to reduce them even slightly.
You can brand your company
By operating your own media, you can also increase your company's brand value.
By accumulating highly specialized content within your media, you can give users who view your media the impression that you are a specialized company. If you are successful in branding your company, you will naturally increase the chances that people will be interested not only in your media content, but also in your company's products and services.
As a result, you can expect an increase in conversion rates. Owned media operations can help you create branding that makes people think, "There can't be any doubt about the products (services) of a company with such expertise."
Strengthen customer ties
If the content of your owned media can solve the problems of your visitors, it will increase their attachment to your company. As a result, they will be more likely to become your fans and repeat customers.
If the bond with customers becomes stronger, there are benefits such as being less likely to compare your company with competitors and encouraging continued purchases. You can also expect the value of your company to spread further through user comments and word of mouth.
Can target a wide area
Another advantage of owned media is that it allows for marketing to target a wide range of regions.
For example, if you target a wide area for advertising, the wider the area, the higher the cost will be.
On the other hand, owned media that conducts marketing on websites is not restricted in the regions where it can be viewed and can be viewed from all over the world. Since most of the traffic comes from organic searches, information can be disseminated widely at no cost.
You can control the impression of your visitors
Your company can freely decide the content to be posted on its owned media. Therefore, to a certain extent, you can also control the impression that you give to your media visitors.
Of course, it is never a good idea to send out false information or to gloss over more than necessary. However, you should definitely try to communicate information in a way that will give a good impression of your company to visitors.
Recruitment becomes easier
With owned media, you can specifically convey the appeal of your company through content.
This characteristic can also be utilized in recruitment; for example, by distributing content such as "employee interviews" and " a day at the company," it is possible to give job seekers a concrete image of the company as a potential employer.
In addition, with owned media, you can implement SEO measures (measures to improve search rankings) for keywords such as "recruitment" and "job openings." This will allow you to attract more job seekers through organic search, improving the cost-effectiveness of your recruitment activities.
Acquire customers through a route other than sales
Once your owned media operations are on track, you will be able to steadily acquire conversions such as product purchases and inquiries. Since this is a separate route from sales, it means that your opportunities to acquire customers are increasing.
Also, even if you don't introduce your products during sales, the people you are selling to may have already seen your owned media and are aware of your products and services. If your owned media becomes more well-known, it can also assist your sales activities.
You can cut advertising costs
The cost of operating an owned media is generally chinese overseas europe database cheaper than advertising costs. Therefore, if you are successful in attracting customers through your owned media, you can cut down on the cost of advertising.
Advertising costs vary depending on the situation, but one of the major benefits of owned media is that it allows you to reduce them even slightly.
You can brand your company
By operating your own media, you can also increase your company's brand value.
By accumulating highly specialized content within your media, you can give users who view your media the impression that you are a specialized company. If you are successful in branding your company, you will naturally increase the chances that people will be interested not only in your media content, but also in your company's products and services.
As a result, you can expect an increase in conversion rates. Owned media operations can help you create branding that makes people think, "There can't be any doubt about the products (services) of a company with such expertise."
Strengthen customer ties
If the content of your owned media can solve the problems of your visitors, it will increase their attachment to your company. As a result, they will be more likely to become your fans and repeat customers.
If the bond with customers becomes stronger, there are benefits such as being less likely to compare your company with competitors and encouraging continued purchases. You can also expect the value of your company to spread further through user comments and word of mouth.
Can target a wide area
Another advantage of owned media is that it allows for marketing to target a wide range of regions.
For example, if you target a wide area for advertising, the wider the area, the higher the cost will be.
On the other hand, owned media that conducts marketing on websites is not restricted in the regions where it can be viewed and can be viewed from all over the world. Since most of the traffic comes from organic searches, information can be disseminated widely at no cost.
You can control the impression of your visitors
Your company can freely decide the content to be posted on its owned media. Therefore, to a certain extent, you can also control the impression that you give to your media visitors.
Of course, it is never a good idea to send out false information or to gloss over more than necessary. However, you should definitely try to communicate information in a way that will give a good impression of your company to visitors.
Recruitment becomes easier
With owned media, you can specifically convey the appeal of your company through content.
This characteristic can also be utilized in recruitment; for example, by distributing content such as "employee interviews" and " a day at the company," it is possible to give job seekers a concrete image of the company as a potential employer.
In addition, with owned media, you can implement SEO measures (measures to improve search rankings) for keywords such as "recruitment" and "job openings." This will allow you to attract more job seekers through organic search, improving the cost-effectiveness of your recruitment activities.
Acquire customers through a route other than sales
Once your owned media operations are on track, you will be able to steadily acquire conversions such as product purchases and inquiries. Since this is a separate route from sales, it means that your opportunities to acquire customers are increasing.
Also, even if you don't introduce your products during sales, the people you are selling to may have already seen your owned media and are aware of your products and services. If your owned media becomes more well-known, it can also assist your sales activities.