The problems faced by affiliates
Posted: Mon Mar 17, 2025 6:14 am
Although this is a program that is supposed to be beneficial for companies, media, and users, there have been frequent cases where media, in their quest for affiliate commissions, have created articles and advertising sites that use false or exaggerated statements, causing harm to consumers , which has become a problem.
Posting reviews of products or services that contain bc data singapore stories that make it seem as if you have experienced them when you have not actually done so
Introducing products using false statements, such as celebrities praising the product
Introducing products that use expressions that violate the Pharmaceuticals and Medical Devices Act or other laws
The proliferation of these articles leads to damage to the brand image of the advertiser . In addition, thorough compliance with laws such as the Act against Unjustifiable Premiums and Misleading Representations and the Pharmaceutical and Medical Device Act is (primarily) the responsibility of the advertiser who places the affiliate advertisement .
In fact, there have been several cases of companies being issued warnings and corrective orders for using illegal language in affiliate advertisements.
Strengthening regulations regarding affiliates
In order to address these issues, the Consumer Affairs Agency conducted a large-scale survey of advertisers, ad creators, and intermediary companies. In parallel with the survey, a "Study Group on Affiliate Advertising, etc." was held between June 2021 and January 2022, bringing together experts. The results were published in a report in February 2022, clearly stating that strict law enforcement is necessary against malicious businesses (※1). In addition, on June 29, 2022, the Agency announced "Guidelines for Management Measures for the Offering and Display of Premiums to be Taken by
Posting reviews of products or services that contain bc data singapore stories that make it seem as if you have experienced them when you have not actually done so
Introducing products using false statements, such as celebrities praising the product
Introducing products that use expressions that violate the Pharmaceuticals and Medical Devices Act or other laws
The proliferation of these articles leads to damage to the brand image of the advertiser . In addition, thorough compliance with laws such as the Act against Unjustifiable Premiums and Misleading Representations and the Pharmaceutical and Medical Device Act is (primarily) the responsibility of the advertiser who places the affiliate advertisement .
In fact, there have been several cases of companies being issued warnings and corrective orders for using illegal language in affiliate advertisements.
Strengthening regulations regarding affiliates
In order to address these issues, the Consumer Affairs Agency conducted a large-scale survey of advertisers, ad creators, and intermediary companies. In parallel with the survey, a "Study Group on Affiliate Advertising, etc." was held between June 2021 and January 2022, bringing together experts. The results were published in a report in February 2022, clearly stating that strict law enforcement is necessary against malicious businesses (※1). In addition, on June 29, 2022, the Agency announced "Guidelines for Management Measures for the Offering and Display of Premiums to be Taken by