According to a market research report by Allied Markets, the logistics market was valued at $7,641 billion in 2017 and is expected to exceed $12 billion by 2027, growing at a CAGR of 6.5%.
The main reason belgium mobile phone number for the huge growth is the exponential increase in e-commerce after the COVID-19 pandemic. As a result, the logistics industry is fiercely competitive.
With hundreds of thousands of logistics businesses vying for market share, it’s time to find ways to optimize your logistics business to stay competitive in the coming years.
Most logistics companies focus on increasing operational efficiency, reducing costs, and improving internal processes, while neglecting the most important aspect of logistics: marketing.
In this article, we will discuss 11 effective marketing tips to boost your logistics business.
11 Effective Marketing Tips for Logistics Businesses
Here are 11 of the most influential marketing tips for your logistics business to increase brand visibility, reach more customers, and increase revenue.
1. Improve your website
We live in an age where the Internet is the first place people go to find information about almost everything, and so are your potential customers. In other words, if your potential customers are looking for services that your business offers, they'll come to your website.
Therefore, a website is essential for any logistics business. While having a simple website is not enough to stay competitive, your website needs to create a stunning first impression . Otherwise, your potential customers will not engage with your website anymore.
Your business website is one of the most important parts of your business, so we highly recommend working with a professional to improve your website in every way possible, such as making it look professional, easy to navigate, have a great user experience, and load quickly.
You can also take advantage of welcome lightbox popups to surprise your visitors as they interact with your website.
Also, be sure to include everything you need to know about your business on your website, including the services you offer, contact information, company location, etc.
2. Provide excellent service and support.
As you may know, logistics is mostly a B2B business, and word-of-mouth advertising can play a key role in the success of any B2B business (including your logistics business!).
One proven way to generate word-of-mouth sales opportunities is to provide your current customers with outstanding service and support. Doing so will encourage them to share their experience with other business owners in their professional networks.
This in turn helps you gain new customers without putting in too much effort to reach them.
According to G2’s latest B2B Sales and Marketing Report, 92% of B2B buyers are more likely to purchase after hearing positive reviews about a business.
The point is that you need to provide excellent service to all your existing customers so that you can easily reach new customers.
3. Introduce real-time tracking features
For logistics businesses, having a real-time tracking feature on your website is essential. For starters, it will help you market your logistics service more and improve the tracking process for your goods in transit.
