Sending a WooCommerce Newsletter with Brevo
Posted: Sat Dec 07, 2024 10:36 am
How to send a WooCommerce newsletter
In order to send a WooCommerce newsletter, you’ll need a WooCommerce newsletter plugin. There are many newsletter plugins on the market. If your email marketing solution supports WooCommerce integration, it’s probably easiest to use that plugin.
Email marketing tools
If you don't have an email marketing solution, here are a few options that offer WooCommerce plugins.
Brevo
The Brevo WooCommerce plugin offers all the functionality you’ll need to send engaging newsletters to customers. Grow your email list with customizable signup forms.
In addition to newsletters, the Brevo WooCommerce plugin allows you to:
Send confirmation emails
Use WooCommerce order variables directly within email templates
Monitor email metrics like delivery, open rate and click-through rate
Manage subscriptions (opt-out, opt-in or double opt-in) on the checkout page
Track orders via transactional logs (order ID, price, etc.)
Create and send confirmation SMS after ordering or shipment
Send SMS campaigns to all customers or subscribers
What’s great about this WooCommerce newsletter plugin is that it’s free and can even be used with the free Brevo plan. Send 300 newsletters and transactional emails per day! (Or 9,000 per month.)
Create my free Brevo account now
Mailchimp
Mailchimp is one of the most popular email marketing services. It’s great for beginners and allows you to send up to 1,000 emails per month. If all you need is to add a newsletter subscription form to your WooCommerce store, Mailchimp is a solid option.
If you’re looking for more advanced capabilities, though, you’ll have to upgrade to a paid plan. For instance, with the free Mailchimp plan, you’re only able to create one signup form and store 500 contacts.
And for transactional emails (order confirmations, shipping list of norway cell phone numbers notifications, password resets), you’ll need to buy a separate add-on plan.
Mailpoet
Mailpoet is another favorite WooCommerce newsletter plugin. It’s known for being very user-friendly. On the free plan, you can store up to 1,000 contacts and send up to 5,000 newsletters and transactional emails per month.
While MailPoet is great for beginners, it has some limitations. Beyond email marketing, the platform is pretty limited in terms of capabilities. In addition, MailPoet is an email service primarily for WordPress, meaning that if you switch to Shopify or another ecommerce platform, you’ll need to change your entire email marketing operation too.
Next, we’ll walk you through how to send a WooCommerce newsletter with Brevo, including connecting the two platforms, syncing your contacts, and setting up your signup form.
Beforehand, you should have:
A Brevo account
Your Brevo API v3 key
Administrator access to your WordPress dashboard
How to install the Brevo WooCommerce plugin
First, log into your WooCommerce dashboard as an admin. Next, go to Plugins > Add New in the sidebar menu.
Search for “Brevo” and click Install Now, then Activate.
In order to send a WooCommerce newsletter, you’ll need a WooCommerce newsletter plugin. There are many newsletter plugins on the market. If your email marketing solution supports WooCommerce integration, it’s probably easiest to use that plugin.
Email marketing tools
If you don't have an email marketing solution, here are a few options that offer WooCommerce plugins.
Brevo
The Brevo WooCommerce plugin offers all the functionality you’ll need to send engaging newsletters to customers. Grow your email list with customizable signup forms.
In addition to newsletters, the Brevo WooCommerce plugin allows you to:
Send confirmation emails
Use WooCommerce order variables directly within email templates
Monitor email metrics like delivery, open rate and click-through rate
Manage subscriptions (opt-out, opt-in or double opt-in) on the checkout page
Track orders via transactional logs (order ID, price, etc.)
Create and send confirmation SMS after ordering or shipment
Send SMS campaigns to all customers or subscribers
What’s great about this WooCommerce newsletter plugin is that it’s free and can even be used with the free Brevo plan. Send 300 newsletters and transactional emails per day! (Or 9,000 per month.)
Create my free Brevo account now
Mailchimp
Mailchimp is one of the most popular email marketing services. It’s great for beginners and allows you to send up to 1,000 emails per month. If all you need is to add a newsletter subscription form to your WooCommerce store, Mailchimp is a solid option.
If you’re looking for more advanced capabilities, though, you’ll have to upgrade to a paid plan. For instance, with the free Mailchimp plan, you’re only able to create one signup form and store 500 contacts.
And for transactional emails (order confirmations, shipping list of norway cell phone numbers notifications, password resets), you’ll need to buy a separate add-on plan.
Mailpoet
Mailpoet is another favorite WooCommerce newsletter plugin. It’s known for being very user-friendly. On the free plan, you can store up to 1,000 contacts and send up to 5,000 newsletters and transactional emails per month.
While MailPoet is great for beginners, it has some limitations. Beyond email marketing, the platform is pretty limited in terms of capabilities. In addition, MailPoet is an email service primarily for WordPress, meaning that if you switch to Shopify or another ecommerce platform, you’ll need to change your entire email marketing operation too.
Next, we’ll walk you through how to send a WooCommerce newsletter with Brevo, including connecting the two platforms, syncing your contacts, and setting up your signup form.
Beforehand, you should have:
A Brevo account
Your Brevo API v3 key
Administrator access to your WordPress dashboard
How to install the Brevo WooCommerce plugin
First, log into your WooCommerce dashboard as an admin. Next, go to Plugins > Add New in the sidebar menu.
Search for “Brevo” and click Install Now, then Activate.