Do you know the fashion that Stradivarius sells? Or perhaps what has led to its current success?
Find out more about it in the following blog that we have ready for you… Let’s get started!
How does Stradivarius' marketing strategy work?
Stradivarius is undoubtedly very founder email lists popular today among the public who love fashion at fair and affordable prices. It is highly appreciated by the female audience whose style is contemporary and fresh.
But how has it managed to establish such an important bond with its customers? How has it managed to position itself so well in sales and consumer opinions?
How does Stradivarius' marketing strategy really work?
Very well, it should be noted that Stradivarius applies haptic marketing, a key and simple strategy. This, through the senses, in this case specifically touch, totally pleasant sensory experiences are stimulated for the user. In this way, and through the different sensations generated by the different textures of the garments and their quality, an impact is produced. Both in the perceptions and in the behaviors of the clients. Guiding them to a possible demand and exposing them in turn to the feeling of appreciation and longing.
Blucactus-digital marketing-model
Therefore, the importance of having physical locations where these encounters and dynamics become possible is absolutely essential. And Stradivarius fully recognizes this, having various stores at national and international level, where its consumers can live these experiences, which are essential to maintaining a truly positive and lasting effect on all of them.
On the other hand, while physical accessibility is a fundamental element in any marketing process, digital reach is just as relevant! And even more so today, considering that it is a real and inevitable fact.
In this context, the clothing store chain Stradivarius is also joining the online sales boom . With the ease of making purchases anywhere through its website, it becomes an alternative for many people today. Likewise, through social networks and platforms , it promotes its image and different campaigns that keep its users expectant, excited and totally captivated. It manages to exploit various tools with which to achieve a powerful reach, which in turn expands and favors the recognition of this firm.
And it is a fact! All of its success has a common element that benefits and drives its work, and it is visual marketing. Also considered within haptic marketing for its appreciation through the sense of sight. Projected in the structuring of its image and the concept that it designs and transmits in its spaces and physical points, such as on its website. And also in its other communication channels in which it shares details about its collections, campaigns and all the details that make up Stradivarius. Thus making it even more interesting and attractive for anyone who deposits even a few seconds of their attention.
How far has Stradivarius come?
Considering the person responsible for its creation, it is not difficult to suspect that Stradivarius seemed destined for success in Spain. And, later, in the international fashion market . However, has it been an easy task? It is also important to clarify the following…
The world of fashion is no small thing!
And without a doubt, despite the legacy in which it was born, the path has perhaps not been the least complicated. Likewise, it is worth highlighting that this Spanish firm has managed to put down roots and grow more and more in this competitive sector. Today it is well-known and has various physical stores in approximately more than 50 countries! Among which we can find countries such as the United States, Austria, Colombia… And we cannot forget! Our beloved Spain.
Stradivarius: What essence does it promote?
Blucactus-digital marketing-model
The Spanish brand Stradivarius connects with the female population, whose modern and fresh style does not go unnoticed. Its collections are inspired by the contemporary woman who wants to look wonderful, in line with current trends and with a comfortable and versatile street-style. Another proof of how adaptable the brand can be in terms of manufacturing and distribution, offering the best in instant and quality fashion.
Likewise, Stradivarius not only has sections and more sections of clothing according to what its customers require and request. But also, thanks to its expansion and growth, items such as footwear and even perfumes! With which many women can identify and feel totally satisfied and beautiful, a complete marvel!
On the other hand… Is it possible that Stradivarius will soon also be integrated into the men's clothing market ? An experience that was already tried in previous years, specifically for 2017, and which did not have the greatest profitability. However, who knows when the next opportunity will come?
