Read also: Optimizing your company's website also optimizes digital marketing
Posted: Sat Feb 22, 2025 8:07 am
So making those leads more focused on keywords – rather than focusing on your company – helps increase click-through rates. That way, your company is opening the door to a potential relationship, not a sale.
2) Bounce rate
A “bounce” occurs when a visitor leaves your site after looking at just one page.
It’s common to have a 50% bounce rate on your homepage. People who aren’t interested in what your business has to offer will leave – and that’s a good thing. You want to attract quality leads.
But a homepage bounce rate much higher than this could indicate uae mobile database a problem with the page. Among the KPIs for B2B companies, the bounce rate offers a series of key data for the success of your business.
First, take a look at the user experience. Check if your website works on all devices and is easy to navigate. Also, check if it loads quickly and without errors.
Your homepage content should be clear and lead-oriented: tell visitors exactly what your company does and why it’s the best option to solve their problems. Consider your buyer personas’ pain points when crafting your CTAs.
3) Conversion Rate
The performance of your landing pages is one of the most important KPIs for B2B companies – even more so than the performance of your home page, in some cases.
While any lead can find your homepage, your landing page traffic should be the result of a precise content strategy.
Read also: Converting Online Leads into Customers – 5 Killer Tips
Landing page visitors are typically further along in their buying journey and more prepared to start a relationship with your company.
If your landing pages are getting clicks but no conversions, check for issues like:
The type of language being used
Whether it is customer-centric or business-centric
If the CTAs are very direct and visible
What type of offer is being offered
Remember: the focus needs to be on your leads, not your company. Also consider what is being offered. Instead of a generic consultation or demo, consider a specific, action-oriented proposal.
2) Bounce rate
A “bounce” occurs when a visitor leaves your site after looking at just one page.
It’s common to have a 50% bounce rate on your homepage. People who aren’t interested in what your business has to offer will leave – and that’s a good thing. You want to attract quality leads.
But a homepage bounce rate much higher than this could indicate uae mobile database a problem with the page. Among the KPIs for B2B companies, the bounce rate offers a series of key data for the success of your business.
First, take a look at the user experience. Check if your website works on all devices and is easy to navigate. Also, check if it loads quickly and without errors.
Your homepage content should be clear and lead-oriented: tell visitors exactly what your company does and why it’s the best option to solve their problems. Consider your buyer personas’ pain points when crafting your CTAs.
3) Conversion Rate
The performance of your landing pages is one of the most important KPIs for B2B companies – even more so than the performance of your home page, in some cases.
While any lead can find your homepage, your landing page traffic should be the result of a precise content strategy.
Read also: Converting Online Leads into Customers – 5 Killer Tips
Landing page visitors are typically further along in their buying journey and more prepared to start a relationship with your company.
If your landing pages are getting clicks but no conversions, check for issues like:
The type of language being used
Whether it is customer-centric or business-centric
If the CTAs are very direct and visible
What type of offer is being offered
Remember: the focus needs to be on your leads, not your company. Also consider what is being offered. Instead of a generic consultation or demo, consider a specific, action-oriented proposal.