Create a thoughtful Black Friday promotion offer
Posted: Sat Dec 07, 2024 9:19 am
Decide what the rules of your offer will be and which products will be included in it. Make sure that this choice is well-thought-out and logical, as well as clear to the customer. If you run a home accessories store and you propose a promotion for a few random cups, two bowls and eight types of bathroom stands, the chance that the customer will find what they are looking for will probably be negligible. In addition, they will most likely leave your store upset that what they need is not on sale.
Or they will say that cheaper items are probably italy mobile phone number those products that sell worse on a daily basis. Planning, for example, a 20% discount on all products from the "home accessories" category will be understandable to them and will encourage them to choose the products. Also remember what attracts the most in promotions. According to the Promotion Monitor study conducted by ARC Rynek i Opinia, 67% of respondents indicate a price reduction for a product or service as the most frequently chosen type of promotion. 44% also indicated the possibility of purchasing more of the product for the same price.
Don't be like everyone else
If you have something that sets you apart from the competition, it's worth playing with that. In times of general access to many products, simply lowering the price may not be enough. You also have little chance of offering a better price (without incurring a loss) than larger stores. Look for something that will surprise the customer. Do you sell trips? Maybe it's worth adding something that the competition doesn't have to increase their value? Add a free visit to the five most romantic places to a trip around Krakow. Or the scariest. Something that others don't have in their offer. This way, you will encourage people to use your services, you will stand out from other companies and (which may bring the greatest benefit in the future) you will give the customer a chance not to forget about you.
Remember about regular customers
When creating Black Friday promotions, many people think about how to attract new people, while unknowingly neglecting those who have already reached for the brand's products. Use the promotion time as an opportunity to thank regular customers for supporting your business. Maybe a promotion aimed specifically at them? Prepare a mailing in which you offer them a bigger discount or let them choose or draw another form of benefit in gratitude for their loyalty. After all, regular customers are more likely to make purchases than people who have just learned about your company's existence. Make them feel that you remember them.
Or they will say that cheaper items are probably italy mobile phone number those products that sell worse on a daily basis. Planning, for example, a 20% discount on all products from the "home accessories" category will be understandable to them and will encourage them to choose the products. Also remember what attracts the most in promotions. According to the Promotion Monitor study conducted by ARC Rynek i Opinia, 67% of respondents indicate a price reduction for a product or service as the most frequently chosen type of promotion. 44% also indicated the possibility of purchasing more of the product for the same price.
Don't be like everyone else
If you have something that sets you apart from the competition, it's worth playing with that. In times of general access to many products, simply lowering the price may not be enough. You also have little chance of offering a better price (without incurring a loss) than larger stores. Look for something that will surprise the customer. Do you sell trips? Maybe it's worth adding something that the competition doesn't have to increase their value? Add a free visit to the five most romantic places to a trip around Krakow. Or the scariest. Something that others don't have in their offer. This way, you will encourage people to use your services, you will stand out from other companies and (which may bring the greatest benefit in the future) you will give the customer a chance not to forget about you.
Remember about regular customers
When creating Black Friday promotions, many people think about how to attract new people, while unknowingly neglecting those who have already reached for the brand's products. Use the promotion time as an opportunity to thank regular customers for supporting your business. Maybe a promotion aimed specifically at them? Prepare a mailing in which you offer them a bigger discount or let them choose or draw another form of benefit in gratitude for their loyalty. After all, regular customers are more likely to make purchases than people who have just learned about your company's existence. Make them feel that you remember them.