Trigger: Customer completes a purchase.
Posted: Sat Dec 07, 2024 9:10 am
Trigger: Customer has not purchased in 3 months.
Step 1: Send a re-engagement email with inspirational content: “We miss you. Come back and claim these best-sellers as your own!”
Step 2: If no purchase after 7 days, send a follow-up text message with a discount to encourage purchasing.
Step 3: Exit flow if the customer re-engages.
Impact: Reduces churn and recaptures potentially lost customers, improving customer lifetime value.
Further reading: 15 Email Design Best Practices
10. Feedback collection post-purchase
Objective: Gather insights and improve the customer experience.
Asking for feedback is a simple but effective way to improve your offerings. Setting up automated post-purchase emails or surveys allows retailers to capture and act on customer opinions. Collecting this information list of bahrain cell phone numbers inform product improvements and overall service enhancements, showing customers you value their input.
Example: An online retailer sends customers post-purchase surveys to gather insights on recent purchases and store experiences.
Step 1: Send a thank-you email with a link to a survey.
Step 2: If no action is taken after 7 days, follow up with a reminder email and offer a small incentive for completing the survey.
Source
Impact: Builds trust, provides insights for product/service improvements, and shows customers their opinions are valued.
Further reading: Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce
11. Loyalty program updates for higher customer engagement
Objective: Increase engagement and retention through loyalty rewards.
Engaging loyalty program members is essential for fostering long-term relationships. Personalized, timely interactions can make members feel valued and motivated to participate. By automating workflows, businesses can provide dynamic updates about point balances, reward eligibility, and exclusive benefits.
Example: A coffee subscription service introduces a "Gold Brew Club" tier for members who spend $70+ monthly.
Trigger: Member achieves “Gold Brew Club” status.
Step 1: Send a congratulations email sharing exclusive benefits and including a QR code for their first free drink.
Step 2: After a week send a wallet push notification reminding them to redeem their reward.
Step 1: Send a re-engagement email with inspirational content: “We miss you. Come back and claim these best-sellers as your own!”
Step 2: If no purchase after 7 days, send a follow-up text message with a discount to encourage purchasing.
Step 3: Exit flow if the customer re-engages.
Impact: Reduces churn and recaptures potentially lost customers, improving customer lifetime value.
Further reading: 15 Email Design Best Practices
10. Feedback collection post-purchase
Objective: Gather insights and improve the customer experience.
Asking for feedback is a simple but effective way to improve your offerings. Setting up automated post-purchase emails or surveys allows retailers to capture and act on customer opinions. Collecting this information list of bahrain cell phone numbers inform product improvements and overall service enhancements, showing customers you value their input.
Example: An online retailer sends customers post-purchase surveys to gather insights on recent purchases and store experiences.
Step 1: Send a thank-you email with a link to a survey.
Step 2: If no action is taken after 7 days, follow up with a reminder email and offer a small incentive for completing the survey.
Source
Impact: Builds trust, provides insights for product/service improvements, and shows customers their opinions are valued.
Further reading: Post-Purchase Emails: 12 Ways to Drive Customer Loyalty in Ecommerce
11. Loyalty program updates for higher customer engagement
Objective: Increase engagement and retention through loyalty rewards.
Engaging loyalty program members is essential for fostering long-term relationships. Personalized, timely interactions can make members feel valued and motivated to participate. By automating workflows, businesses can provide dynamic updates about point balances, reward eligibility, and exclusive benefits.
Example: A coffee subscription service introduces a "Gold Brew Club" tier for members who spend $70+ monthly.
Trigger: Member achieves “Gold Brew Club” status.
Step 1: Send a congratulations email sharing exclusive benefits and including a QR code for their first free drink.
Step 2: After a week send a wallet push notification reminding them to redeem their reward.