Inbound Recruiting: a Marketing and HR strategy
Posted: Sat Feb 22, 2025 4:38 am
Inbound Recruiting: a Marketing and HR Strategy
Making good hires is essential to the growth of any company. Finding the right talent, however, can be difficult, especially in the technology sector, which suffers from a shortage of qualified candidates.
In parallel, the behavior of those applying for a job has also changed. More and more job seekers are researching the potential cambodia mobile database beforehand. On the internet, candidates seek to understand what the work environment is like, what vacancies are available and what the average salary is, among other information.
It is a behavior similar to that of today's consumers, who frequently search the web before purchasing a product or service.
As a result, companies that want to stand out and attract these new candidates need to change their recruitment and selection strategies. This is a similar move to what the marketing department, for example, had to do to adapt to the needs of new consumers.
It is in this context that Inbound Recruiting emerges , a methodology inspired by Inbound Marketing. This strategy, also called attraction recruitment, uses attraction marketing techniques to help the company build a relationship with the best talent in the market.
The HR department now needs to think like marketing to create an experience that attracts and engages candidates. This article will discuss the influence of Inbound Marketing on Inbound Recruiting. Understand the similarities, differences, and how your HR department can take advantage of this new strategy.
Making good hires is essential to the growth of any company. Finding the right talent, however, can be difficult, especially in the technology sector, which suffers from a shortage of qualified candidates.
In parallel, the behavior of those applying for a job has also changed. More and more job seekers are researching the potential cambodia mobile database beforehand. On the internet, candidates seek to understand what the work environment is like, what vacancies are available and what the average salary is, among other information.
It is a behavior similar to that of today's consumers, who frequently search the web before purchasing a product or service.
As a result, companies that want to stand out and attract these new candidates need to change their recruitment and selection strategies. This is a similar move to what the marketing department, for example, had to do to adapt to the needs of new consumers.
It is in this context that Inbound Recruiting emerges , a methodology inspired by Inbound Marketing. This strategy, also called attraction recruitment, uses attraction marketing techniques to help the company build a relationship with the best talent in the market.
The HR department now needs to think like marketing to create an experience that attracts and engages candidates. This article will discuss the influence of Inbound Marketing on Inbound Recruiting. Understand the similarities, differences, and how your HR department can take advantage of this new strategy.