The third rule of country code +855, cambodia phone numbers the email marketing club is: To make sure your CTA is eye-catching but not distracting, get it right .
First, for the number of CTA buttons in the email:
“More options, more chances to select and click” doesn’t work here. Your many CTAs can be confusing or overwhelming to users. Remember, when it comes to marketing interest ratios, it should be 1:1 of what a person can do on the page vs. what you want them to do.
The more options you give them, the more they will lose interest. You also risk having these effects of having too many options:
Choice Paralysis: The more choices we have, the more challenging it becomes. Downgrade . It's up to us to decide.
Buyer's Remorse: The more choices we have, the easier it is to regret a decision, thinking it might have been the wrong one.
So if you want users to make a decision and take action, provide one direct CTA for them to consider.
But since this is often the case in marketing, there are some exceptions to this rule:
You can include multiple calls to action if they take users to the same page .
Consider some CTAs in your email if it's e-commerce related, promoting multiple products/services . If so, design your email accordingly, breaking it up into sections, each with a different call to action. This will make it easier for users to scan your email and understand what each section is about.
And now for the email CTA location:
A best practice is to place it “above the fold” for readers who don’t like scrolling at all. Other tips depend on the device on which your target audience wants to read the email:
For desktop users: Place CTAs on the right-hand side of the email message and images.
For mobile users: Place your CTA front and center, or consider the top-left corner of your email, as some Android apps only show this section.
Proper placement of your email CTA button ensures that all contacts see it, regardless of their device and reading behavior.
