From the sales funnel to the flywheel, 4 reasons to do it

[kumartk]

The flywheel is a new growth model proposed by Hubspot that replaces the conversion funnel with a flywheel. In this model, customer experience and satisfaction is the driving force behind all the strategies that the company decides to undertake to generate more and better customers.



1. Eliminate friction in the sales process
One of the main differences between the sales funnel and the inbound growth cycle is the concept of continuity.

The conversion funnel has a clearly established start and end point. This means cayman islands phone number data that customers' journey is interrupted every time they leave the marketing funnel and move on to the sales funnel, or when they leave the sales funnel and move on to the customer service funnel.

Although it may seem like an irrelevant issue, these pauses are perceived by customers and in the long term, they can result in a loss of our customer base.

By integrating marketing and sales efforts within the inbound growth cycle , they are no longer seen as separate processes and instead become a series of continuous processes, the goal of which is to implement scalable processes that contribute to business revenue.



2. It helps you better follow up on leads that don't follow a linear process
In inbound marketing, it is common to attract leads that are not yet “mature” enough to make a purchase. This does not mean that they are unqualified prospects, they just need more information and time to make a decision.

In the sales funnel, these prospects are often discarded, or receive little follow-up compared to other leads. While in the flywheel, they remain at the center of the sales process and go through an automated nurturing phase until they become a qualified lead.

This helps your sales team focus their time and efforts on prospects with a higher purchase intent. Those who need to be nurtured represent an opportunity to become customers with even more knowledge of your product or service.



3. Align your marketing and sales teams
The existence of a sales funnel implies the existence of marketing and customer service processes operating independently of each other.

Not only does this cause prospects to experience more friction throughout the conversion process, but it also makes collaboration between two teams that should be working hand-in-hand and pursuing the same goals much more difficult.

The sales flywheel allows different departments to have a broader view and provide feedback to each other, which prevents teams from becoming isolated and creating friction for prospects.

[yadaysrdone]

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