Duplicate content
Posted: Wed Feb 19, 2025 9:22 am
Much has been written about unique content, so it is still important to pay attention to high-quality, unique content on your pages. Copying texts will not help you in any way, and on the contrary, it can be very harmful (search engine penalization of your website). We use the Copyscape tool to check for duplicate content . If you find that someone has used your content for their website, you can report such a page to Google or contact the website directly with a request to remove such content. You will often encounter internal duplicates, technical duplicates (duplicate URLs, titles or meta descriptions) can be found using the aforementioned Xenu or Screaming Frog tools.
Copyscape.
Keyword analysis
Keyword analysis is the absolute foundation for the work of every SEO consultant. First, you need to have keywords ready for which you will search for other variations. For example, if you sell windows, you will search for the variations that you offer. For example, plastic windows, brown plastic windows, white plastic windows, wooden windows, etc. Tools will help you at this stage.
You can use Google's AdWords and Google Search Console tools for free. Seznam provides very decent romania phone number data data from its Sklik advertising system. Of the paid tools, we recommend the Marketing Miner tool. We wrote more about how to analyze keywords in this article .
If you have a large amount of data, we recommend using the OpenRefine tool for clustering (unifying similar phrases that differ, for example, only in diacritics or word order), which will save you a lot of work. If you are interested in how to work with the tool and want to see specific commands that will achieve the combination of similar words, register for the SEO School Keyword Analysis training .
Keyword and backlink tracking
To keep track of how visible your project is in natural search results in Google, Seznam, etc., you can use several tools for monitoring keyword positions. At Včelište, we use the Collabim tool to monitor keyword positions (we wrote about this tool in more detail in the article How to Measure SEO ). You can also use the Marketing Miner or Semor tools to monitor positions. In addition to measuring keyword positions, all of the aforementioned tools can also display, for example, the indexed page for a given term or register and check backlinks (they regularly check the existence of your registered backlinks). We use Buzzstream to register and check backlinks .
Copyscape.
Keyword analysis
Keyword analysis is the absolute foundation for the work of every SEO consultant. First, you need to have keywords ready for which you will search for other variations. For example, if you sell windows, you will search for the variations that you offer. For example, plastic windows, brown plastic windows, white plastic windows, wooden windows, etc. Tools will help you at this stage.
You can use Google's AdWords and Google Search Console tools for free. Seznam provides very decent romania phone number data data from its Sklik advertising system. Of the paid tools, we recommend the Marketing Miner tool. We wrote more about how to analyze keywords in this article .
If you have a large amount of data, we recommend using the OpenRefine tool for clustering (unifying similar phrases that differ, for example, only in diacritics or word order), which will save you a lot of work. If you are interested in how to work with the tool and want to see specific commands that will achieve the combination of similar words, register for the SEO School Keyword Analysis training .
Keyword and backlink tracking
To keep track of how visible your project is in natural search results in Google, Seznam, etc., you can use several tools for monitoring keyword positions. At Včelište, we use the Collabim tool to monitor keyword positions (we wrote about this tool in more detail in the article How to Measure SEO ). You can also use the Marketing Miner or Semor tools to monitor positions. In addition to measuring keyword positions, all of the aforementioned tools can also display, for example, the indexed page for a given term or register and check backlinks (they regularly check the existence of your registered backlinks). We use Buzzstream to register and check backlinks .