News from the world of SEO – May 2020
Posted: Wed Feb 19, 2025 8:11 am
Another undeniable advantage of Business Manager is the ability to install the Facebook pixel. This unobtrusive tool, whose ID you enter in the source code of your pages, monitors the behavior of all users on your website and subsequently helps with remarketing targeting and ad evaluation. Thanks to the pixel, you can target a Facebook campaign, for example, to users who have visited your e-shop in the last 30 days, downloaded one of your e-books or visited a specific subpage on your website. We have already discussed the pixel and its settings and use on our blog.
3. Product catalogs and dynamic ads
Business Manager allows you to easily install a product catalog via an XML feed from the website. Just paraguay phone number data set up automatic updates and your Facebook store will always have valid information obtained directly from your e-shop. By installing a store, you also get the opportunity to use dynamic ads. These consist of monitoring the behavior of your customers and then displaying the products they were interested in within your e-shop. You only need to set up the campaign once and then everything works automatically. Thanks to the constantly changing range of users, such ads often work for a very long time without any further intervention.
4. More advanced ad settings options
Unlike the Promote Post button , which you can find on every post, in Business Manager you get the option to choose other placements than just the Facebook and Instagram feed. Messenger, Stories or Audience Network are also available here. It's similar with the purpose of the ad. While the button only optimizes for clicks or interest in the post or page, in BM you can also focus your ad on conversions or generating potential customers. In short, with Business Manager you can set up your ad exactly according to your preferences and have much more control over the money spent.
How to set up and configure Business Manager
We already know why to use Business Manager, now all that's left is to set it up. It's not difficult. You just need to have a private Facebook profile so that you can link your business activities to it. Then just go to the Facebook Business Manager page and select Create Account in the upper right corner .
3. Product catalogs and dynamic ads
Business Manager allows you to easily install a product catalog via an XML feed from the website. Just paraguay phone number data set up automatic updates and your Facebook store will always have valid information obtained directly from your e-shop. By installing a store, you also get the opportunity to use dynamic ads. These consist of monitoring the behavior of your customers and then displaying the products they were interested in within your e-shop. You only need to set up the campaign once and then everything works automatically. Thanks to the constantly changing range of users, such ads often work for a very long time without any further intervention.
4. More advanced ad settings options
Unlike the Promote Post button , which you can find on every post, in Business Manager you get the option to choose other placements than just the Facebook and Instagram feed. Messenger, Stories or Audience Network are also available here. It's similar with the purpose of the ad. While the button only optimizes for clicks or interest in the post or page, in BM you can also focus your ad on conversions or generating potential customers. In short, with Business Manager you can set up your ad exactly according to your preferences and have much more control over the money spent.
How to set up and configure Business Manager
We already know why to use Business Manager, now all that's left is to set it up. It's not difficult. You just need to have a private Facebook profile so that you can link your business activities to it. Then just go to the Facebook Business Manager page and select Create Account in the upper right corner .