Improve delivery speed for online purchases
Posted: Wed Feb 19, 2025 4:48 am
In 2016, "same-day delivery," or the speed of delivery that means products arrive within a few hours of ordering, became a hot topic. Each company, including Amazon Prime Now, Rakubin!, and Yodobashi.com, is competing to improve delivery speeds by making full use of their own distribution networks.
The benefit of purchasing online is that "what you need arrives immediately."
Amazon's delivery plan for Prime members, which delivers within one hour of ordering, is currently limited to certain areas, but is gradually expanding its area. Rakuten's "Rakubin!" delivers within 20 minutes after ordering, Yodobashi Camera also delivers same-day with free shipping, and Bic Camera's "Super Express Delivery" delivers within 30 minutes at certain stores. The trend of shortening delivery times is the trend of the times, and it will continue to escalate in the future.
In addition, omnichannel, where you buy online and pick up at a nearby store, is becoming more widespread as a service that can speed up the receipt of products. This has great benefits due to the synergistic effect, such as customers who come to the store to pick up their products can also buy other products or exchange them on the spot if the size is different.
Amazon
( Amazon PrimeNow )
● Expanding possibilities of video (video commerce)
Video commerce, which was covered in a previous blog, " Enlivening EC! afghanistan whatsapp data Examining video commerce ," did not make a strong showing in 2016 as a trend. However, some things that give us hope for the spread of video commerce appeared in 2016.
For example, there is an app called "GINI" that Minutes will start offering. It is a fashion video app that allows you to enjoy shopping while watching coordination videos. Coordination videos are available for all items, and are vertical videos targeted at smartphones, lasting from 15 seconds to 1 minute.
In addition, Ted Baker, a British fashion brand, released a short film titled "Mission Impeccable" to promote its 2016 Fall/Winter collection. An
interactive video was also released on the official website, where users can purchase products by clicking on icons that appear in the video.
Users can watch and click on products that appear in the interactive video to view detailed information about the product, or add it to their cart if they like it and purchase it.
This cutting-edge technology, which allows users to click on products they like while watching a video, add them to their cart, and then check out, could inspire the future of video commerce.
The benefit of purchasing online is that "what you need arrives immediately."
Amazon's delivery plan for Prime members, which delivers within one hour of ordering, is currently limited to certain areas, but is gradually expanding its area. Rakuten's "Rakubin!" delivers within 20 minutes after ordering, Yodobashi Camera also delivers same-day with free shipping, and Bic Camera's "Super Express Delivery" delivers within 30 minutes at certain stores. The trend of shortening delivery times is the trend of the times, and it will continue to escalate in the future.
In addition, omnichannel, where you buy online and pick up at a nearby store, is becoming more widespread as a service that can speed up the receipt of products. This has great benefits due to the synergistic effect, such as customers who come to the store to pick up their products can also buy other products or exchange them on the spot if the size is different.
Amazon
( Amazon PrimeNow )
● Expanding possibilities of video (video commerce)
Video commerce, which was covered in a previous blog, " Enlivening EC! afghanistan whatsapp data Examining video commerce ," did not make a strong showing in 2016 as a trend. However, some things that give us hope for the spread of video commerce appeared in 2016.
For example, there is an app called "GINI" that Minutes will start offering. It is a fashion video app that allows you to enjoy shopping while watching coordination videos. Coordination videos are available for all items, and are vertical videos targeted at smartphones, lasting from 15 seconds to 1 minute.
In addition, Ted Baker, a British fashion brand, released a short film titled "Mission Impeccable" to promote its 2016 Fall/Winter collection. An
interactive video was also released on the official website, where users can purchase products by clicking on icons that appear in the video.
Users can watch and click on products that appear in the interactive video to view detailed information about the product, or add it to their cart if they like it and purchase it.
This cutting-edge technology, which allows users to click on products they like while watching a video, add them to their cart, and then check out, could inspire the future of video commerce.