Do-It-Yourself SEO Audit – What Tools Do You Need?
Posted: Wed Feb 19, 2025 4:42 am
GA4 is the modern version of Google Analytics that provides detailed information about website traffic. If you want to know how to do an SEO audit using this tool and which elements need improvement, pay attention to:
Traffic sources – you will find out how many people come to the site from organic results, whether their number is growing and what their usage paths look like.
User Engagement – GA4 no longer uses traditional bounce rate. Instead, it measures time on page and user interactions, which better reflects content effectiveness.
Most visited subpages – if you want to qatar whatsapp number data your SEO strategy, check which pages generate the most visits and improve their content and headings.
Conversion paths – analyze how users navigate the site and where they most often drop off, which can help you optimize UX.
PageSpeed Insights – Page Speed Audit
Google has long focused on page load speed. If your site is slow, users will quickly abandon it and Google will lower its ranking.
What’s worth checking out?
Page load time on desktop and mobile – the tool will tell you what is slowing down your website.
Optimization recommendations – e.g. image compression, eliminating unnecessary scripts, better cache utilization.
LCP, FID and CLS Score – Core Web Vitals that impact user experience.
Traffic sources – you will find out how many people come to the site from organic results, whether their number is growing and what their usage paths look like.
User Engagement – GA4 no longer uses traditional bounce rate. Instead, it measures time on page and user interactions, which better reflects content effectiveness.
Most visited subpages – if you want to qatar whatsapp number data your SEO strategy, check which pages generate the most visits and improve their content and headings.
Conversion paths – analyze how users navigate the site and where they most often drop off, which can help you optimize UX.
PageSpeed Insights – Page Speed Audit
Google has long focused on page load speed. If your site is slow, users will quickly abandon it and Google will lower its ranking.
What’s worth checking out?
Page load time on desktop and mobile – the tool will tell you what is slowing down your website.
Optimization recommendations – e.g. image compression, eliminating unnecessary scripts, better cache utilization.
LCP, FID and CLS Score – Core Web Vitals that impact user experience.